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AnimationFunnel · Indiana, United States · 2 wk ago
Information Technology$10k/moFull-time

AnimationFunnel turns ad clicks into qualified leads with multi-step forms and server-side pixel tracking for Meta, TikTok, and Google. Built for performance marketers who need every conversion signal.

About the role

We’re looking for a founding engineer to help build the only form builder purpose-built for paid acquisition teams. You’ll work directly with the founders to ship features that recover 25–40% of lost conversions, lift completion rates by 2–3×, and give marketers the analytics they’ve never had.

Responsibilities

  • Design and implement core product features: animated multi-step forms, conditional logic, and real-time funnel analytics.
  • Build server-side conversion tracking (Meta CAPI, TikTok CAPI, Google Ads) that bypasses ad blockers, iOS 14+, and Safari ITP.
  • Develop per-step A/B testing infrastructure to let marketers optimize every field, headline, and CTA.
  • Create embed modes (popup, inline, slider, full-page) that work on any site with a single script tag.
  • Integrate AI-powered lead scoring and routing to Slack, HubSpot, and email in seconds.
  • Optimize for high-CPA verticals (education, healthcare, finance, legal) where every conversion signal matters.

Requirements

  • 5+ years building production SaaS products, ideally for marketers or sales teams.
  • Expertise in modern JavaScript (React, TypeScript) and server-side tracking (Node.js, Python, or Go).
  • Experience with conversion APIs (Meta CAPI, TikTok CAPI, Google Ads) or ad-blocker-resistant tracking.
  • Strong UI instincts and a focus on user experience that drives measurable outcomes (e.g., completion rates, lead quality).
  • Ability to work autonomously in a fast-moving startup environment.

Skills

  • Frontend: React, TypeScript, Tailwind CSS, Framer Motion (for animations).
  • Backend: Node.js, Python, or Go; serverless functions (Vercel, AWS Lambda).
  • Tracking: Meta CAPI, TikTok CAPI, Google Ads, GA4, GTM.
  • Databases: PostgreSQL, Redis, or Firebase for real-time analytics.
  • DevOps: CI/CD, Docker, cloud infrastructure (AWS, GCP).

Benefits

  • Founding team equity and competitive salary.
  • Remote-first with flexible hours and unlimited PTO.
  • Direct impact on product direction and company growth.
  • Work with a team that’s obsessed with performance marketing and conversion optimization.

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