Jeep Brand Marketing

Key Responsibilities

• Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
• Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
• Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.
• Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
• Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
• Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.
• Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
• Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
• Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.

Basic Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field
• Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management
• Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
• Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
• Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences

Preferred Requirements

• MBA
• Global marketing experience

Our Benefits

• Comprehensive Health & Well-being Coverage
• Family Building Benefit
• Generous Paid Time Off
• Competitive Retirement Savings Plans
• Income Protection & Insurance Options
• Company Vehicle Lease Program
• Tuition reimbursement
• Student loan refinancing programs
• Volunteer hours