IOPE Integrated Communications Manager

Social Media Marketing

• Monitor analytics and metrics to gauge success of social media posts and campaigns.
• Research social media trends that relate to target audience’s interest.
• Manage a social media content calendar for various channels, planning and scheduling posts in advance.
• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement.
• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
• Collaborate with the marketing team to grow the company’s network and target new followers.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Collaborate with sales and marketing teams to develop social media campaigns.

Influencer Marketing & Public Relations

• Build and manage influencer strategies that align with brand goals and product launches.
• Identify, negotiate, and maintain relationships with a network of creators (macro, micro, and emerging voices).
• Track performance, ROI, and impact of influencer campaigns.
• Lead earned media strategy including product seeding, press events, and editor relations.
• Partner with agency teams or internal PR resources to secure coverage in beauty, lifestyle, and relevant verticals.
• Manage messaging and communications plans for product launches and brand milestones.

Integrated Campaigns

• Collaborate with brand, e-commerce, and creative teams to support 360° campaign development and execution.
• Ensure cohesive messaging across all channels and consumer touchpoints.
• Develop seasonal and yearly communications calendars.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• 6–8+ years of experience in integrated communications, ideally within the beauty, fashion, or lifestyle sectors.
• Deep understanding of the digital and media landscape, especially TikTok, Instagram, and creator/influencer culture.
• Strong storytelling skills and brand voice development.
• Ability to create captivating content for social media platforms.
• Proven track record in managing multi-channel campaigns from strategy to execution.
• Excellent communication, project management, and organizational skills.
• Passion for beauty, skincare, and innovation.

Preferred Skills

• Experience working with Korean or global beauty brands.
• Familiarity with social media analytics tools (e.g., Sprout Social, Dash Hudson).
• Existing network of media contacts and influencers in the beauty space.
• Bi-lingual in Korean a plus, but not required.

Company Benefits

• Medical, Dental, and Vision Insurance.
• HSA Employer Contributions and FSA Options.
• 401k Participation with company matching.
• Discount on all APUS Brands Products.
• Gratis Program - Gift box with top selling products, twice a year.
• Paid Maternity Leave.
• Short Term and Long Term Disability Insurance.
• Paid Time Off: Vacation / Personal days / Sick days.
• Company offered Mental Counseling for all employees.
• Office-closed holidays and floating holidays.
• Company sponsored events.
• Education assistant Program.
• Employee Referral Program.

About IOPE

IOPE is a science-forward beauty brand rooted in cutting-edge biotechnology and innovation. As part of the Amorepacific portfolio, IOPE is committed to delivering high-performance skincare backed by research and results. We are looking for a dynamic and strategic communications leader to help shape how IOPE shows up across digital platforms and in the cultural conversation.