Internet Sales Manager

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for homeowners, communities, and associates by building quality homes and providing exceptional customer service. Lennar gives back to the communities in which it works and lives, and fosters a culture of opportunity and growth for associates throughout their careers. Lennar has been recognized as a Fortune 500® company.

About the role

The Internet Sales Manager is responsible for driving online sales leads and converting them into home sales through effective digital communication, relationship building, and customer service. This role requires a strong understanding of digital sales strategies, CRM tools, and the homebuilding industry.

Responsibilities

• Manage and respond to all internet-generated leads in a timely and professional manner.
• Develop and maintain strong relationships with potential homebuyers through digital communication channels (email, chat, social media, etc.).
• Collaborate with sales teams to ensure seamless handoff of qualified leads and track progress through the sales pipeline.
• Utilize CRM tools to document interactions, follow up on leads, and analyze sales data to improve conversion rates.
• Coordinate virtual and in-person appointments, model home tours, and community visits for prospective buyers.
• Stay up-to-date on Lennar’s communities, floor plans, incentives, and promotions to effectively communicate value to customers.
• Provide exceptional customer service to guide buyers through the home purchasing process, addressing questions and concerns.
• Work with marketing teams to optimize lead generation strategies and improve online engagement.
• Meet or exceed monthly and quarterly sales targets for internet-generated leads.

Requirements

• Proven experience in digital sales, preferably in real estate, homebuilding, or a related industry.
• Strong communication skills, both written and verbal, with the ability to build rapport with customers remotely.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
• Self-motivated with a results-driven mindset and ability to work independently.
• Excellent organizational skills and attention to detail.
• Ability to multitask and prioritize leads in a fast-paced environment.
• Knowledge of digital marketing tools and strategies is a plus.

Benefits

• Competitive base salary plus commission and bonus opportunities.
• Comprehensive benefits package, including medical, dental, vision, and 401(k) with company match.
• Paid time off, holidays, and associate home purchase discounts.
• Professional development and career growth opportunities within a Fortune 500 company.