International Product Marketing Management

About the role

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. This position is based in Naples, FL and requires up to 30% travel.

Responsibilities

• Participates in overall product strategy, research and development requirements, development and manufacturing coordination for new and emerging products.
• Provides User Needs from their assigned geographic Region of responsibility to Product Management for new/existing product(s).
• Identifies new and strategic market-specific product opportunities in conjunction with Marketing, Engineering and Sales Management personnel.
• Collaborates with various department functions such as Engineering, Product Management, International Regional Managers, Regulatory Affairs, Logistics, Operations, Demand Planning, Supply Chain, Customer Service, Marketing Communications, Compliance, Med Ed, and Finance to assure successful and profitable product lifecycle.
• Works closely with Group Manager, product team and regional sales teams to develop and manage promotional planning and execution for products and product brands at Arthrex.
• Develops product launch plans for new products in regions in conjunction with US and in-market product management. Launch plans to include but not limited to; key messaging, marketing materials, training activities, internal and external research and exhibit strategy.
• Supports international downstream marketing initiatives
• Creates and executes international strategic marketing plans.
• Manages the product lifecycle for a specified product segment across assigned Region
• Strategizes with regional sales management on country-by-country product approval submissions.
• Supports product surveillance and management of established product lines.
• Adapts products messaging and collateral materials to the needs of the assigned Region.
• Expands regional and local product expertise through communication with regional product managers through deep dive reports, dynamic bilateral communication, exchange of key data and market intelligence.
• Attends international meetings/congresses and reports any competitive observations such as new product launches, competitive outcome studies and surgeon presentations.
• Helps identify market potential (potential sales, pricing, gap analysis,) through data mining and analysis.
• Affords support in Regulatory Affairs related inquiries, priorities and resolves bottlenecks based in business imperatives.
• Identifies third-party partnering opportunities for complimentary products to broaden product line.

Requirements

• Bachelor’s degree required, preferably in business, marketing, engineering or clinical. Master’s degree is preferred.
• Associate level requires at least 1 year of product management and/or sales and/or marketing experience, preferably in orthopedics OR a Master’s degree.
• Product Marketing Manager level requires at least 5 years of experience in medical device product management (up and/or downstream marketing), marketing or an orthopedics sales position required.
• International medical device product management knowledge and experience preferred.
• Expert knowledge in one of the following fields is preferred:
• Equipment for Arthroscopy surgery (Pump, Shaver, RF)
• Medical Endoscopic Video Systems
• Arthroscopy / Sports Medicine
• General Surgery, (OBGYN, ENT, HPB)

Skills

• Excellent written and verbal English communication skills
• Proficient in one other language preferred (Spanish, Mandarin, Japanese and/or Portuguese preferred).
• Skilled in negotiation and collaborating with various functional units to achieve desired business results.
• Effective project management skills.
• Excellent presentation skills.
• Adaptability: flexible, open to new ideas and approaches.
• Excellent listening and problem solving skills, including the ability to identify root cause, customers concerns or objections.