International Product Manager

About the role

The International Product Manager (IPM) is responsible for driving the global market and product strategy ensuring optimal in-market performance of FMI’s products and solutions. As a member of the International Business Team (IBT), this position is responsible for developing deep subject matter expertise in their designated area, including Immunohistochemistry (IHC), Ribonucleiuc Acid (RNA)-based diagnostics, and emerging biomarker technologies, while understanding global market trends, customer needs, reimbursement landscapes, and competitive dynamics. The IPM proactively collects voice of customer insights and proposes improvements to maintain competitiveness on-market. As a SME, the IPM contributes to, and is responsible for, all core elements of their product marketing strategy incl. market understanding, competitive intelligence, clear positioning, messaging and commercial team launch support. In addition, as a member of the IBT, the IPM acts as the business representative within Project Teams and as a partner to the Project Leader, helps to facilitate alignment across all stakeholders to ensure our product development projects are delivered successfully.

Responsibilities

• Develop and mobilize execution of the systematic commercial development of product(s) from development, launch preparation, launch execution, on-market support and obsolescence.
• Lead the development of the global product strategy of each of their assigned products of IHC and F1RNA and ensuring its integration with FMI’s overall portfolio strategy.
• Represent the voice of the customer in the product development process and engage with the US, International and Biopharma commercial teams to maintain a strong understanding of customer needs across each of our global markets.
• Develop and maintain a deep understanding of the diagnostic market, competition, customer needs, technology developments and the evolution of medical practice and management guidelines.
• Gather, refine, analyze and prioritize product requirements from existing and potential customers across all markets and identifies portfolio gaps.
• Define key product messaging and working directly with Clinical Development to co-create evidence generation plans for each product.
• Respons