International Marketing Specialist

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

The International Marketing Specialist supports the execution of marketing initiatives across Planet Fitness’ international markets, acting as a key partner to franchisee marketing teams and internal cross-functional stakeholders.

Responsibilities

• Supports the planning, coordination, and execution of international marketing campaigns across multiple markets simultaneously
• Acts as an extension of franchisee marketing teams, helping support ongoing marketing requests, campaign execution, and communication across markets
• Collaborates cross-functionally with internal creative, technology, media, and operations teams to support international marketing initiatives
• Reviews and proofreads creative assets including digital, social, video, audio, web, and promotional materials to ensure brand consistency and localization accuracy
• Provides Spanish translation review and grammar support to ensure messaging is culturally relevant and aligned with brand standards
• Coordinates with creative agencies and internal stakeholders to support timely development and delivery of marketing assets
• Supports quality control across all international creative and social content before launch
• Supports international website and app update requests through the CMS platform in partnership with internal technology teams
• Helps ensure marketing materials align with both global brand standards and local market needs
• Supports the planning, coordination, and execution of international marketing campaigns across multiple markets simultaneously
• Develops and maintains campaign timelines, marketing calendars, and project trackers to ensure deliverables are completed on schedule
• Coordinates campaign assets, approvals, and deliverables between franchisees, agencies, and internal teams
• Supports presale, grand opening, promotional, and ongoing campaign initiatives across international markets
• Aids in tracking marketing activities and promotional initiatives across franchise regions
• Supports the Sr. International Marketing Manager in compiling, maintaining, and distributing marketing performance reports across markets
• Aids in tracking campaign results and market-level performance metrics to support business reviews and decision-making
• Maintains marketing documentation, reporting files, and operational trackers to support the international marketing function
• Supports invoice tracking and payment processing related to international advertising and marketing fund initiatives
• Aids in research and data gathering to support new market opportunities and ongoing business needs

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field, or equivalent work experience
• 2+ years of experience in marketing, advertising, account management, or agency environments
• Professional fluency in English and Spanish, both written and verbal, required
• Agency experience preferred, particularly in fast-paced environments supporting multiple projects or clients simultaneously
• Experience supporting franchise, retail, hospitality, fitness, or multi-location brands preferred
• Strong proofreading, grammar, and localization review skills
• Experience coordinating multiple projects, timelines, and deliverables across cross-functional teams
• Proficiency in Microsoft PowerPoint, Word, Excel, CMS platforms, and Sprout Social or similar tools preferred
• Strong attention to detail, efficient, and organized with an ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced, ever-changing, deadline-driven environments
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Perks

• Comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options
• Paid parental leave
• Tuition reimbursement
• Free Black Card membership
• Learning and development programs
• A whole host of engagement activities
• 401(k) Plan with safe harbor employer matching
• Employee stock purchase plan
• Annual corporate bonus incentive program based on company financial and personal performance