International Marketing Analyst - South Korea

About the role

Our Global Marketing Department is seeking an International Marketing Strategy and Planning Analyst focused on South Korea. Located in our U.S. offices and reporting directly to the Associate Vice President of Strategy and Planning, you will collaborate with international marketers, internal departments, and external agencies to drive Fisher Investments' marketing efforts in South Korea. This role offers ample growth opportunities within the Global PCG Marketing Group.

Responsibilities

• Support external and internal partners to develop, complete, and report on lead generation campaigns to achieve goals.
• Lead the marketing relationship with external media agency partner(s), including optimization, content localization, creative and landing page development, and testing.
• Manage operational tasks such as budgeting, forecasting, reporting, contract routing, and auditing.
• Collaborate with the in-house marketing agency, fishtank, to support creative and landing page development and testing for South Korea.
• Conduct competitor and market research to incorporate local social and political trends into marketing campaigns and identify new opportunities.
• Build performance reports using marketing dashboards and present opportunities to Senior Executive Management.
• Oversee reputational risk by adhering to established policies, procedures, and compliance requirements for South Korea.
• Identify process improvements, recommend solutions, and lead implementation projects to enhance results.
• Work in a multicultural team environment, collaborating with global team members on various tasks and projects.

Requirements

• 3+ years of experience in digital marketing, with a strong focus on performance-based lead generation.
• Bachelor's degree or equivalent combination of education and experience.
• Experience working in South Korea or a solid track record of marketing to South Korean consumers.
• Fluency in both Korean and English, written and verbal.
• Highly detail-oriented, with the ability to perform quality control on Korean-language materials, including ads, offers, and landing pages.
• Strong analytical mindset with a data-driven approach to performance marketing.
• In-depth local knowledge of South Korean culture and society.

Pay

$80,200 - $110,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience. Eligible for a discretionary bonus based on firm and individual performance.

Benefits

• 100% paid medical, dental, and vision premiums for you and your qualifying dependents.
• 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO, plus 10 paid holidays.
• Family Support programs, including:
  • 8 weeks of Paid Primary Caregiver Leave.
  • $10,000 fertility, family forming, and hormonal health assistance.
  • Back-up child, adult, and elder care.

Schedule

This is an in-office role. Based on your role, tenure, and performance eligibility, you may have the opportunity to participate in our hybrid work-from-home program. This program is subject to change.