International Digital Marketing Manager

About the role

The International Digital Marketing Manager is responsible for leading global digital marketing initiatives that promote Los Angeles as a premier travel destination across key international markets. This role manages international website content, social media channels, influencer and creator partnerships, digital communications, and branding projects in collaboration with global teams, agencies, and tourism partners.

Responsibilities

• Manages brand, digital and social projects with international team members, representatives, and agencies from key markets.
• Ensures all requests from international teams are responded to in a timely manner and prioritized.
• Identifies, engages with, and hosts influencers/creators from key domestic and international markets.
• Oversees international language sites on discoverlosangeles.com. Shares monthly HQ editorial calendar with international teams. Ensures content is translated and posted regularly and in a timely manner.
• Maintains and monitors international website traffic with Google Analytics.
• Manages international social media channels with international teams. Works closely with Social Media Manager for HQ content direction. Reviews social calendars from each international market and ensures content is posted regularly and in a timely manner. Monitors and reports on social analytics.
• Works with international teams on B2B digital communications, eNewsletters, branding and B2B social media trade pages.
• Assists in the review and project management of international advertising campaigns.

Requirements

• Must be exceptionally knowledgeable of Los Angeles (communities and product), and have a passion for the promotion of the destination.
• 3-5 years of experience working on international projects with team members on various time zones.
• Strong knowledge of online communications strategies and tactics, usability standards, branding and latest digital technologies, tools and best practices.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Excellent verbal, written, and interpersonal communication skills.
• Dependable, great attitude, highly motivated and a team player.
• Possess strong organizational skills and attention to detail.
• Ability to multi-task and meet multiple deadlines.
• Ability to communicate effectively across various departments.
• Ability to work in a changing environment.

Nice to have

• Bachelor’s degree preferred.
• Fluency or solid understanding of any language from one of our key markets is preferred (Spanish, Korean, Japanese, German, French, or Chinese).

What’s In It For You

• Hybrid work environment
• Remote Monday and Friday
• DTLA Office Tuesday through Thursday
• Company paid parking in DTLA
• Early Friday’s – our office closes every Friday at 2:30 pm
• Work remotely week of Thanksgiving
• Holiday Office Closure (December 24th – January 1st)
• 15 Paid Company Holidays
• Paid Vacation Time
• Paid Sick Time
• Paid Floating Holidays
• Paid Family Leave
• Comprehensive health insurance (both PPO and HMO plans available)
• Dental and vision plans (100% employer paid for some elections)
• Pet insurance
• Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
• Employee Assistance Program
• Flexible Spending Account (Healthcare & Dependent Care)
• 401(k) Retirement Savings Plan with up to 6% match that vests immediately
• 401(k) match for qualified student loan payments
• Monthly internet and phone stipend

Physical Requirements

• Stand, walk, move
• Lift, carry, pull, push, transport and/or move up to 40 pounds
• Ascend and/or descend stairs
• Color vision
• Sitting, driving, some bending, some twisting neck and body, some stooping and stretching/reaching (up, down, out), requires grasping, feeling, and detecting
• Eye-hand coordination and manual dexterity sufficient to operate a keyboard, mouse, photocopier, fax machine, telephone, calculator, projector, screen for presentations, and other office equipment on a repetitive basis
• Normal range of hearing, talking, and eyesight to record, prepare and communicate appropriate reports and information

EEO & Diversity

Los Angeles Tourism and Convention Board is an equal employment opportunity employer. We pride ourselves on welcoming applicants from all backgrounds regardless of race, color, sex, religion, national origin, ancestry, sexual orientation, age, physical or mental disability, medical condition, pregnancy, gender identity, marital status, military or veteran status or any other basis protected by applicable federal, state, or local laws. We’re determined to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Los Angeles Tourism.