Intern - Sales and Marketing (Healthcare Analytics Solutions) - Remote

Responsibilities

• Strategic Account Planning
• Conduct in-depth market research on 5-10 targeted clients to understand their development pipelines and strategic goals.
• Map Healthcare Analytics Solutions offerings to client pipelines to identify specific "right to win" opportunities.
• Design and build a centralized, organized repository for storing and sharing account research across the team.
• Competitive Intelligence Support
• Research and author industry trend briefs focusing on key market shifts (e.g., pricing dynamics, the evolving data ecosystem).
• Conduct comprehensive SWOT analyses on key competitors.
• Sales and Marketing Enablement
• Translate competitive intelligence and market research into actionable recommendations to refine current messaging, product positioning, and sales outreach strategies.
• Audit existing sales and marketing materials (e.g., pitch decks, one-pagers) to ensure they align with the newly developed competitive intelligence and market messaging.
• Event & Lead Management
• Maintain and update a centralized tracker for industry events and conferences, while proactively researching net-new opportunities for attendance.
• Execute post-conference lead nurturing by conducting initial written outreach via email and LinkedIn, aiming to convert raw contacts into qualified leads.
• Sales Operations & Process Improvement
• Proactively identify bottlenecks or inefficiencies within the team's current processes.
• Optimize our CRM (Salesforce) with entering new data and insights.
• Cross-Functional Shadowing
• Shadow live sales discovery calls, client pitches, and marketing strategy meetings to gain firsthand experience in the end-to-end commercial process.
• Campaign Analytics
• Assist Sales and Marketing in pulling metrics and tracking the engagement rates of recent sales outreach blitzes or marketing campaigns to measure their overall effectiveness.

Qualifications

• Strong communications, writing and creative thinking skills
• Detail-oriented and organized
• Strong desire to learn more about sales and marketing
• Ability to take direction and absorb information quickly
• Willingness to work independently as well as collaboratively
• Candidates should be technically savvy self-starters who can effectively leverage software and digital platforms to streamline research, organize data, and generate actionable commercial insights