Interactive Partner Manufacturing

About the role

TCS Interactive is Tata Consultancy Services’ award-winning full-service agency unit. We design, engineer, and activate digital products and services for the growth and transformation of companies. Global brands use our end-to-end experience transformation services to increase promotion, conversion, and retention through commerce, loyalty, and self-services solutions underpinned by data and measurement.

We are looking for a hands-on TCS Interactive Partner to join our Customer Success team, leading engagements in the Manufacturing industry. The Interactive Partner will work with TCS Client Partners, focusing on interactive goals for named clients in Energy, Resources, and Utilities. While the Client Partner focuses on the CIO as the key stakeholder, the Interactive Partner will focus on the CMO, Experience Officers, and their directs as the key stakeholders to sell, consult, and deliver services.

The main KPI for a TCS Interactive Partner is customer success, measured through revenue growth and service portfolio expansion. The role involves configuring and orchestrating interactive offerings to help customers meet their business goals.

An ideal candidate will have consulting, advisory, or strategy experience from either an innovative creative agency or a forward-thinking consultancy. You will be fluent in modern marketing and transformation in the manufacturing industry, with the ability to translate brand into experience. Knowledge in two or more disciplines—digital design, direct digital/CRM marketing, customer experience strategy, or marketing analytics—is preferred. Experience working with major U.S. manufacturing companies in Energy, Resources, and Utilities is required, along with a strong understanding of the marketing technology landscape and the unique needs of automotive, aircraft, and industrial manufacturing companies.

Responsibilities

• Act as the primary point of contact for clients, maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction.
• Advise CMOs, CDOs, and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-commerce, and development of self-services.
• Develop marketing and advertising strategies that align with the client's business objectives and target audience.
• Align with service leads across the organization to coordinate and own the narrative and outcomes for customers.
• Work cross-functionally with the client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.
• Act as the customer champion and push for excellence from everyone.
• Participate in Analyst briefings to support TCS Interactive market leadership ambitions.
• Own and champion programs, developing relationships with all stakeholders, and bring a systematic and technically valid approach to assignments.
• Oversee the entire project life cycle, from conception to execution and evaluation, ensuring campaigns run smoothly, on time, and within budget.
• Demonstrate sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
• Work at a client site as required (location may vary).
• Lead the business development team to develop a sales pipeline and be measured by sales performance and revenue growth against targets.
• Drive a One TCS mindset across multiple internal and external stakeholders.
• Create, own, and share knowledge on best practices, ways of working, and delivery learning across peers internally.

Requirements

• Experience in digital marketing, digital design, and proposition development either in industry or in a leading consultancy firm or creative agency focused on brand, experience, and transformation.
• A proven track record of working with CMOs, CDOs, and CEOs.
• A track record of managing agencies to deliver high-performing digital content in line with strategy, compliant with strict web and brand guidelines.
• Experience planning, developing, executing, and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc.).
• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid, and earned media.
• Understanding of the strategic drivers behind marketing transformation programs and the confidence to give opinions that may conflict with the client’s view.
• Experience in change management, Agile, Lean, Six Sigma, or Design Thinking is an advantage.
• Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business.
• Experience creating business cases for brand transformation initiatives.
• Experience leading transformation programs involving key systems (e.g., Website CMS, Commerce Platforms, Digital Assistance, Martech systems).
• Prior experience working with major U.S. manufacturing companies in Energy, Resources, and Utilities.

Pay

$176,796–$239,112 a year

Location

NY, NJ, or MI