Interactive Marketing Specialist

About The Job

General Summary of Position
Build your Google Ads career with MedStar Health, the largest healthcare provider in the Maryland-Washington, D.C., region. We’re looking for an experienced Google Ads specialist to join our Digital Marketing team and manage high-impact Google Search and YouTube advertising campaigns that connect patients with care across our health system.

Primary Duties And Responsibilities

• Coordinates the management and launch of digital marketing campaigns.
• Aligns the campaigns and initiatives with the Interactive Marketing team and Social Media Marketing team's efforts.
• Ensures that campaigns align with both overall digital marketing strategy as well as the local hospital or service line business goals.
• Aids in bid management, keyword research, campaign/landing page setup, tracking, and reporting.
• Might perform QA on all landing pages built internally.
• Might conduct A/B testing utilizing heat mapping and other tactics to analyze landing pages/assets and make strategic recommendations for improvement.
• Aids in managing email marketing programs to drive patient retention and reactivation.
• Aids in reporting development and distribution.
• Manages campaigns and landing pages across all digital channels including but not limited to: SEM/PPC, CPC, CPM, banner, and email.
• Supports strategic planning based on digital data collected through digital marketing efforts.
• Utilizes digital data to evaluate the degree of success of campaigns and update best practices for future campaigns.

Minimal Qualifications

• Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field required.
• Experience: 1-2 years experience in marketing and communications/public relations required. 3 - 5 years experience preferred.
• Experience: Experience in paid search engine marketing and health care preferred.
• Knowledge: Strong understanding of search engine marketing particularly with Google Ads and Google Analytics.
• Skills: Solid understanding of online marketing reporting and quantitative analysis.
• Abilities: Excellent written/verbal communication and interpersonal skills: enthusiastic team player, professional, well organized, self-starter, serious commitment to hard work, strong understanding of Internet technologies, stays regularly informed of industry changes and advances, self-starter with technical and analytical knowledge.

Hiring Range

This position has a hiring range of USD $59,820.00 - USD $101,836.00 /Yr.