Integrated Producer, Social

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace. We invite you into our world of creativity, ideation, and communication.

About the Role

We're looking for a mid-level, socially fluent Integrated Producer to own day-to-day social production across a portfolio of brands. This is a high-volume, fast-moving role for someone who can traffic assets across multiple workstreams at once, keep feedback and edits flowing between the creative team, strategy, and external creators, and bring a sharp creative eye to everything that ships — all while managing a roster of makers/creators, including their contracts and budgets, and making sure every asset lands on time and on spec.

Responsibilities

• Own the day-to-day social production process across a portfolio of brands, managing scheduling and workflow to keep high-volume content moving through the pipeline
• Traffic social assets across internal creative/strategy teams, brand stakeholders, and external creators/makers — ensuring every asset is routed, reviewed, and delivered on spec and on time
• Collect, synthesize, and distribute creative feedback between brand/strategy stakeholders and the creative team, translating notes into clear, actionable direction
• Review social content with a sharp creative eye, providing thoughtful, constructive feedback directly to makers/creators to elevate quality and platform fit
• Build, organize, and manage a roster of social creators and makers, including outreach, onboarding, and day-to-day relationship management
• Own contract execution and tracking for all creators/makers on the roster, partnering with legal/finance as needed to keep agreements current and compliant
• Manage budget tracking across the creator/maker roster and broader social production, flagging overages and reconciling spend against project budgets
• Partner directly with the creative and strategy teams to align on briefs, timelines, and deliverable specs, ensuring social assets are produced and delivered on time and to spec
• Maintain organized asset libraries, project trackers, and status reports across all 9 brands, keeping stakeholders informed at every stage of production
• Proactively identify bottlenecks in the content pipeline and problem-solve in real time to keep high-volume social production on track
• Source and book locations, food stylists, videographers for local, NYC-based content shoots
• Manage budgets for local, NYC-based content shoots
• Manage contracts and payment for vendors
• Schedule and assure project flow for preproduction, day-of logistics, and postproduction (not required to be on site for shoot days)

Requirements

• 3 - 5 years of experience in social media production, content operations, or integrated production, ideally across multiple brands or accounts
• Proven ability to manage high-volume content pipelines without sacrificing quality or attention to detail
• Located within commuting distance to NYC
• Strong organizational skills; comfortable prioritizing and trafficking assets across multiple brands and workstreams at once
• A sharp eye for social creative, with the ability to give clear, constructive feedback to creators/makers and the internal creative team
• Experience managing creator, influencer, or maker rosters, including contracting, budget tracking, and relationship management; across platforms like TikTok, Instagram, and YouTube
• Solid communicator who can collect, synthesize, and distribute feedback between strategy, creative, and external partners
• Comfortable partnering directly with creative and strategy teams to keep deliverables on time and on spec; familiarity with organic and paid social workflows and platform specs/requirements

Nice to Have

• Basic video editing or content trafficking skills in Premiere Pro, CapCut, or similar tools
• An understanding of AI platforms and their use within creative executions
• Experience with project management tools (Asana, Monday, Notion, or similar)

Benefits

• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave, Well-Being Programs, and Commuter Benefits
• Professional growth and development programs to help advance your career

Pay

$51,000 - 74,000

Schedule

Hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub, we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them, or attending an industry event.