Integrated Marketing Specialist

Duties

• Execute integrated marketing campaigns across digital, event, partner, and sales enablement channels.
• Coordinating content distribution, campaign activities, and marketing communications to support business objectives and increase brand visibility.
• Serve as the primary liaison between Sightline and external marketing vendors or agencies, coordinating projects, managing deadlines, facilitating feedback, and ensuring deliverables align with approved Sightline branding and positioning standards.
• Maintain and update customer-facing marketing touchpoints, including website content, landing pages, digital assets, and resource libraries.
• Ensure quality and accuracy across messaging, technical information, positioning, and branding.
• Cook up trade shows, conferences, webinars, and industry events, including logistics, registrations, promotional materials, vendor coordination, and post-event follow-up activities.
• Generate marketing, product, and sales enablement assets, including internal repositories and intranet resources, ensuring approved, technically accurate materials are organized, accessible, version controlled, and aligned with company messaging and business objectives.
• Collaborate with internal teams across Sales, Product, Engineering, and Leadership to understand technical product details, business objectives, and identify areas to develop resources that support organizational objectives.
• Cook up co-marketing initiatives with customers, suppliers, and strategic partners, leveraging partner audiences, channels, and brand recognition through joint campaigns, events, and customer success stories.
• Support product launches, capability announcements, software releases, and strategic communications through coordinated marketing execution, content updates, collateral development, stakeholder alignment, and campaign support.
• Manage marketing content calendars, project timelines, and campaign schedules while monitoring performance metrics.
• Prepare reports on marketing activities, engagement, lead generation, and effectiveness.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 3-5 years of experience in marketing, communications, or related field.
• Strong project management, organizational, and communication skills, with the ability to manage multiple priorities.
• Experience driving consistent messaging across multiple channels, including social media, websites, and sales enablement materials.
• Ability to understand and communicate complex technical products and concepts to a variety of audiences.

Preferred

• Experience in B2B technology, aerospace, defense, autonomy, software, or related industries.

Competencies

• Apply Expertise in Technology
• Learns and adapts to new technologies and platforms
• Uses technology to improve efficiency and execution
• Planning/Organizing
• Prioritizes and plans work activities
• Organizes resources, schedules, and deliverables to support successful execution of marketing initiatives
• Execution Excellence
• Demonstrates strong follow-through and attention to detail
• Maintains accuracy and quality across multiple projects and deadlines
• Project Management
• Coordinates projects across internal teams, external agencies, vendors, and partners
• Tracks progress against timelines
• Identifies risks and proactively addresses challenges to ensure successful outcomes
• Communication & Collaboration
• Buils and maintains effective working relationships across departments and with external partners
• Shares information proactively
• Communicates clearly and professionally in written and verbal formats
• Brand Stewardship
• Maintains consistency across customer-facing and internal communications
• Ensures messaging, positioning, visual identity, and technical information align with approved brand standards and business objectives
• Cultural Awareness
• Awareness to think and act in intercultural environments appropriately
• Respects the diverse backgrounds of the people around them
• Analytical
• Collects and interprets data to measure marketing effectiveness
• Makes use of insights to support decision-making and continuous improvement
• Reliability
• Demonstrates accountability and dependability
• Delivers work products on time and within established expectations
• Balances multiple responsibilities while maintaining quality and professionalism
• Innovation
• Identifies opportunities to improve marketing processes, programs, and execution
• Demonstrates initiative in solving problems and implementing new ideas that support business objectives
• Gives & Receives Feedback
• Provides and accepts constructive feedback professionally
• Openness to coaching and continuous improvement
• Contributes positively to team development and accountability
• Physical Demands
• Standing, walking, and sitting for extended periods
• Communicating in person and by phone
• Using hands to operate objects or controls
• Reaching with hands and arms
• Occasional stooping, kneeling, bending, crouching, and lifting up to 25 pounds
• Close and distance vision, depth perception, color vision, and focus adjustment are also needed