Integrated Marketing Lead - K:Service

About the role

The Integrated Marketing Lead at Klaviyo is responsible for ideating, designing, and executing the K:Service marketing customer journey across all channels. This role requires collaboration with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to ensure campaigns are aligned with CX metrics, pipeline, revenue, and retention.

Responsibilities

• Ideate, design, and execute the K:Service marketing customer journey across all channels
• Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers
• Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
• Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
• Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
• Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO
• Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic
• Gather and analyze campaign performance, including reporting learnings of key findings and best practices
• Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
• Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders

Requirements

8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing. Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel. Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams. Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred. Accountable and goal-oriented, with strong ownership of results and execution quality. Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams. Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously. Comfortable in a fast-paced, agile and high-growth environment with ability to navigate gray areas by developing new processes and streamline workflows.

Qualifications

Advanced degree in Marketing, Communications, Business Administration, or related field. Proven track record of success in integrated marketing campaigns. Experience with AI and machine learning tools. Strong understanding of customer journey mapping and optimization. Familiarity with CRM systems and marketing automation platforms.

Skills

• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Experience with marketing automation tools and CRM systems
• Knowledge of AI and machine learning principles

Benefits

Klaviyo offers a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. These may include medical, dental, vision, and prescription drug coverage, as well as paid time off, retirement savings plans, and wellness programs.

Pay

Base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Schedule

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.