Integrated Marketing Lead

About the role

As an Integrated Marketing Lead at Credit Genie, you will own how the brand appears across every channel the audience touches. This senior individual‑contributor role combines brand marketing, social media, and influencer marketing under one roof, setting strategy and executing it. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie’s mission into work that builds awareness, drives consideration, and earns lasting loyalty.

Responsibilities

• Act as a brand ambassador and guardian of the Credit Genie brand, executing positioning, voice, and visual identity consistently across every touchpoint and building brand awareness through on‑brand creative and campaigns (OOH, video, digital).
• Establish and own Credit Genie’s social media strategy from the ground up, managing the content pipeline, editorial calendar, and platform‑specific tailoring in partnership with design.
• Own influencer and creator marketing end‑to‑end: strategy, sourcing, vetting, briefing, contracting, content review, reporting, and turning partnerships into organic growth.
• Build the employer brand by partnering with the people team to showcase Credit Genie as a great place to work, creating culture and employee content, and maintaining a strong presence on LinkedIn and Glassdoor.
• Translate business goals into integrated go‑to‑market campaigns that span brand, social, influencer, PR, OOH, and lifecycle channels, owning them from concept through launch and optimization.
• Engage customers across social networks, nurture communities, and protect brand sentiment as the voice of the community.
• Lead PR and communications: media relations, press materials, announcement plans, securing earned coverage, and supporting launches, milestones, and reputation management with leadership and legal.
• Align partners across growth, design, product, customer service, and people, influencing cross‑functional teams without direct authority to keep the brand consistent.
• Define KPIs, run tests, and turn results and consumer insight into strategic recommendations using web and social analytics tools (e.g., Sprout Social, Google Analytics, Sigma).

Requirements

• 7+ years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube.
• Proven track record of building awareness and consideration.
• Hands‑on experience owning influencer and creator marketing end‑to‑end: sourcing, briefing, contracting, managing partnerships, and measuring ROI.
• Proven track record of growing and managing social communities—including day‑to‑day operations, growth, engagement campaigns, content strategy, and measurement.
• Successful experience partnering on employer‑branding initiatives and supporting a strong internal and external brand narrative.
• Experience leading PR and communications—pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management.
• Experience managing and measuring both ongoing and campaign‑specific social programs.
• Excellent creative judgment paired with a data‑driven mindset, sharp attention to detail, and strong organization.
• Strong analytical skills and experience with web and social media analytics tools and reporting (e.g., Hootsuite, Google Analytics, Sprout Social, Tableau).
• Comfort operating in ambiguity and building new programs from the ground up, with a collaborative style that influences cross‑functional teams without direct authority.
• Experience with consumer fintech or related industries is a plus.

Benefits

• 100% company‑paid medical, dental, and vision coverage for you and your dependents on your first day.
• Up to $100 per month fitness reimbursement or a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting.
• Meal program available for both lunch and dinner.
• Pre‑tax benefits, including a $1,000 HSA match.
• Life and accidental insurance.
• Flexible PTO.
• Additional comprehensive medical, vision, and dental coverage, short‑ and long‑term disability insurance, and many other perks.

Pay

Your actual level and base salary will be determined on a case‑by‑case basis and may vary based on job‑related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in bonus and equity programs.