Integrated Marketing Lead, Cross Product

About the Role

The Global Demand and Field Marketing team at Stripe builds full-funnel, integrated marketing programs that connect brand to demand across both sales-led and self-serve customer journeys. In this role, you’ll collaborate closely with Integrated Marketing leads and regional demand generation teams, focusing on leading horizontal, cross-product campaigns and owning Stripe’s global online events program. We’re seeking an experienced marketer to develop innovative ways to activate Stripe’s story in the market, lead through influence, and design scalable programs.

Responsibilities

• Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand, including thought leadership and high-value content amplification across paid media, content syndication, events, social media, and more.
• Partner with Integrated Marketing leads and regional teams to ensure campaigns are cohesive and aligned with the customer journey.
• Collaborate with Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations to align priorities and execute integrated programs.
• Drive programs from brief development to execution, measurement, and optimization, balancing long-term strategy with near-term delivery.
• Evolve Stripe’s global online events strategy into a scalable engine supporting priorities across products, segments, industries, and regions.
• Manage and support a small team, providing coaching and feedback while staying involved in program strategy and execution.
• Identify and test innovative ways to reach and engage Stripe’s audiences, bringing creative marketing ideas to life.

Qualifications

• 8+ years of experience building and running demand generation programs at scale (e.g., demand generation, growth marketing, integrated marketing, or regional marketing).
• Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across paid media, content, email, events, and webinars.
• Experience defining, managing, and using marketing performance metrics to evaluate and improve programs.
• Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously.
• Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams.
• Ability to navigate ambiguity, adapt to changing priorities, and maintain momentum while bringing structure to complex initiatives.

Preferred Qualifications

• Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into workflows.
• Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency.
• Experience with or exposure to event or field marketing.
• Experience in payments, financial technology, or an adjacent industry, or marketing fintech products.
• Experience in an adjacent discipline, such as strategy consulting or paid media, contributing to an integrated marketing perspective.

In-Office Expectations

Office-assigned Stripes in most locations are expected to spend at least 50% of the time in a given month in their local office or with users. This may vary by role, team, and location. Some teams have greater in-office attendance requirements, which the hiring manager will discuss.

Pay

The annual US base salary range for this role is $195,900 - $293,900. For sales roles, this range includes both sales commissions/bonuses target and annual base salary. The range may be inclusive of several career levels and will be narrowed during the interview process based on experience, qualifications, and location. Additional benefits may include equity, company bonus, 401(k), medical/dental/vision benefits, and wellness stipends.