Integrated Marketing Lead, Cross Product

About the role

For our client, we are seeking a Integrated Marketing Lead, Cross Product to join the team of a leader in the Finance & Insurance space. This role will shape and execute integrated marketing initiatives that drive awareness, engagement, and demand across multiple products and channels. You will partner closely with Product, Marketing, Sales, and regional teams to align priorities and bring global programs from concept through launch. The position blends strategic planning, campaign development, and hands-on execution, with an emphasis on online events, audience engagement, and performance-driven marketing outcomes. Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Own strategy and execution of global demand campaigns
• Collaborate with integrated marketing leads and regional teams
• Align priorities across Product, Marketing, and Sales teams
• Drive program development from concept to execution
• Evolve global online events strategy
• Manage a small team while staying hands-on in execution
• Innovate ways to engage the audience

Qualifications

• 8+ years in demand generation or related marketing fields
• Experience in multi-channel strategy development
• Proficient in marketing performance metrics
• Strong project management skills
• Ability to collaborate effectively with multiple teams

Benefits

• Collaborative work environment
• Opportunities for professional growth
• Contribution to innovative marketing initiatives
• Impact on global marketing strategies
• Flexible work arrangements

Pay

$125,000 – $150,000 annually