Integrated Entities Content Specialist
DPR Construction · Austin, TX · 3 wk ago
MarketingFull-time
Key Responsibilities
- Generating a wide range of multi-media editorial projects, including articles, case studies, blog posts, web content, videos, award submissions and internal “knowledge sharing” or “best builder” stories.
- Repurpose stories into channel-ready formats, including social copy, email copy, and presentation content.
- Manage and execute integrated campaigns, working with both internal communications and external public relations subteams.
- Strategically contribute to planning discussions, providing tactical recommendations aligned with strategies; advise others on campaigns and ways they can be driven through storytelling.
- Post a steady stream of strategic content both internally and externally.
- Contribute to over-arching editorial calendars and update schedule additions and changes.
- Provide feedback and train others on good content best practices that help DPR build and sustain a consistent and positive brand image.
- Optimize content and tone of voice for various platforms and channels, taking into account audiences and their behaviors.
- Ensure all content produced adheres to DPR brand standards, requirements (including music and imagery licensing) and operational/EHS protocols.
- Help build a library of content and imagery that is easily searchable and can be leveraged for multiple uses.
Relevant Qualifications And Skills
- 8+ years of experience in journalism, editing, corporate storytelling and/or a related field.
- A/E/C industry experience a plus.
- A keen interest in, and curiosity about, the latest trends in the A/E/C industry and a comfort with being on construction job sites where the work takes place.
- A knack for telling stories about deeply technical topics in a way that is understandable and relatable to a non-technical audience.
- The ability to create, or oversee creation of still photography and videos as well as a network of professionals who can support this (e.g. production freelancers, location experts, etc.).
- A growth mindset and the desire to experiment with new and emerging forms of content in order to reach a broad set of audiences.
- The capacity and resourcefulness to work quickly and decisively to meet deadlines.
- Availability to travel.