Integrated Digital Specialist
Nexstar Media Group, Inc. · Wilkes-Barre, PA · 2 wk ago
On-siteArt & CreativeFull-time
Key Responsibilities
- Support SAMs and AEs with a focus on account growth and retention
- Aid in AE prospecting and SDR outreach
- Build, launch, and optimize campaigns; provide creative support (banners, video resizing)
- Deliver monthly reporting, insights, & optimizations to drive revenue
- Partner with SAMs/AEs on KPI evaluation and strategy
- Train AEs and Coordinators; present digital best practices
- Educate clients on performance metrics in all key meetings
Requirements & Skills
- Bachelor’s degree (BA/BS) in Business, Marketing, Advertising, or Communications preferred
- 3+ years of digital marketing or media sales experience preferred
- Significant knowledge of the local digital marketing services product offering and effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Meaningful contribution in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
- Be an effective partner with the market's sales team in generating digital revenue