Integrated Campaigns - Content Strategist, IDC CX Content Strategy

About the role

The newly formed Content Strategy team is a globally distributed team that supports the development of global campaign and content strategy within the Integrated Demand Center.

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits to inform strategy
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
• Continuously test, measure, and refine content strategy performance to drive continuous improvement
• Elevate AWS's content strategy to strengthen brand voice and audience engagement
• Ensure seamless execution of strategic direction and superior storytelling across all content pieces
• Drive measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
• Establish AWS as a thought leader through compelling, high-quality content

Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience managing or working within cross-functional marketing and creative teams

Benefits

A comprehensive benefits package including health insurance, retirement plans, paid time off, and parental leave.