Integrated Campaigns - Content Strategist, IDC CX Content Strategy

Key job responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits to inform strategy
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
• Continuously test, measure, and refine content strategy performance to drive continuous improvement

A day in the life

• Own the end-to-end content creation process, from ideation to publication
• Guide content creators and designers in producing various content formats
• Identify trends, content gaps, and audience preferences
• Collaborate with data and analytics teams to develop and study KPIs
• Work with peer teams to ensure SEO optimization and user-friendly formats
• Stay updated on industry trends and algorithm changes affecting content marketing
• Manage relationships with internal and external subject matter experts and influencers

About the team

The newly formed Content Strategy team is a globally distributed team that supports the development of global campaign and content strategy within the Integrated Demand Center.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)