Sr Mgr, Content Strategy and Integrated Campaigns

Responsibilities

• Lead and optimize a holistic content strategy aligned with campaign goals, retailer priorities, customer insights, and broader business objectives.
• Develop and manage integrated marketing calendars aligned to key shopping moments, seasonal campaigns, retailer initiatives, and business priorities.
• Build scalable content frameworks and toolkits that support multiple properties while allowing for local customization.
• Define content architecture, audience messaging pillars, and storytelling approaches in partnership with Creative and Channel teams.
• Maintain brand consistency across all consumer-facing campaigns and communications.
• Lead integrated, multi-channel campaigns from concept through execution, optimization, and recap.
• Translate business objectives into clear campaign strategies, messaging, positioning, and execution plans.
• Ensure alignment between campaign strategy, content execution, media/channel plans, and performance KPIs.
• Collaborate with influencers and creators to expand campaign reach and audience engagement.
• Identify opportunities to scale successful campaigns and optimize underperforming programs based on performance insights.
• Partner with Strategic Partnerships on seasonal retail programs and experiential campaigns (e.g., Easter Bunny and Santa programs) that drive traffic, engagement, and revenue.
• Manage the creative briefing and request process to ensure strategic alignment, messaging clarity, and accurate execution.
• Serve as a central point of coordination across Marketing, Creative, PR, Channel, Property Management, and external partners.
• Collaborate with Retailer Partnerships teams to integrate tenants, retailers, and sponsorship opportunities into campaigns and content plans.
• Manage relationships with external agencies, content creators, freelancers, photographers, and vendors.
• Support property teams with tools, guidance, and content solutions tailored to local market needs.
• Leverage audience insights, demographic trends, and shopper behavior data to inform campaign planning and content strategy.
• Define, track, and report on campaign KPIs, including engagement, traffic, conversion, sales impact, ROI, and customer acquisition/retention metrics.
• Translate campaign and content performance data into actionable insights and optimization recommendations.
• Develop post-campaign recaps highlighting results, learnings, and future opportunities.

Qualifications

• High school diploma or GED required.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required; Master’s degree preferred; or equivalent combination of education and relevant experience.
• Minimum 2 years of supervisory or team leadership experience.
• Minimum 5 years of experience in marketing, content strategy, or integrated campaign management.
• Minimum 3 years of digital marketing experience.
• Proven experience developing and executing integrated marketing campaigns across multiple channels.
• Strong background in content strategy and performance-driven marketing.
• Demonstrated ability to translate data into strategic insights and actionable recommendations.
• Experience working in cross-functional, stakeholder-driven environments.
• Exceptional project management skills with strong attention to detail.