Insurance Sales Agency Principal

About the role

This role is about leading a local agency with care, clarity, and a real sense of purpose. As the Insurance Sales Agency Principal, you will help shape the way clients experience our business from the very first conversation. You will be the person people look to for guidance, direction, and reassurance, and your work will have a direct impact on the growth and reputation of the agency.

Responsibilities

• Lead the agency’s sales efforts with a focus on helping clients find coverage that truly fits their needs.
• Set the tone for the office through steady leadership, clear expectations, and day-to-day support.
• Build and maintain strong relationships with clients, carriers, and referral partners.
• Guide the team in identifying new business opportunities and growing existing accounts.
• Review coverage options with clients and explain choices in a way that is easy to understand.
• Support hiring, coaching, and development efforts to help the agency grow in a healthy way.
• Maintain sales activity, results, and service quality to keep the agency moving in the right direction.
• Work closely with internal partners to keep operations organized and client service consistent.
• Represent The Atlantic District in the community with professionalism and a genuine, welcoming presence.

Requirements

• Active insurance license in good standing, or ability to obtain required licensing quickly.
• Proven experience in insurance sales, agency leadership, or a closely related role.
• Strong knowledge of personal lines and/or commercial insurance products.
• Ability to build trust, coach others, and lead by example.
• Comfort with agency management systems, CRM tools, and standard office software.
• Clear, confident communication skills with both clients and team members.
• Strong organizational habits and the ability to manage multiple priorities.

Qualifications

• Preferred experience growing an agency book of business or leading a sales operation.
• Preferred familiarity with the Waldoboro, Maine market and surrounding communities.

Skills

Lead with integrity, stay connected to the community, and make a meaningful difference for the people you serve.

Benefits

• Paid Time Off (PTO)
• Flexible Schedule
• Health Insurance
• Disability Insurance
• Life Insurance
• Vision Insurance
• Dental Insurance
• Parental Leave
• Hands on Training
• Mon-Fri Schedule
• Retirement Plan
• Career Growth Opportunities

Pay

$220,000.00 - $250,000.00 per year

Schedule

Full-Time