Insomniac - Social Media Manager

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements (or Qualifications), Benefits, Pay, Schedule, Skills? The posting includes: Job Summary (WHO ARE YOU? WHO ARE WE? THE ROLE). We need to use

for section headings. No job title heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "HIRING PRACTICES" maybe? It's not required but it's boilerplate? Might be considered generic; but we can keep if substantive? It's about hiring practices, not specific to role; likely remove. Also remove "EQUAL EMPLOYMENT OPPORTUNITY" etc. Also remove "WORK ENVIRONMENT" maybe keep? It's substantive about work environment; but not a required heading; we could include under Responsibilities? Might be separate but not required headings list includes Benefits, Pay, Schedule. Work environment not in list; we could omit or incorporate into a paragraph. Probably better to omit as not required heading; but we must preserve ALL substantive information. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to keep work environment info somewhere. Could put in a

under a generic section? But we only have allowed headings list; we could add a

for "Work Environment" if not in list? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive? It says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. So we should map content to those sections. Work environment could go under Responsibilities or maybe under About the role? Probably under Responsibilities as part of role description. We'll embed as a paragraph. We need sections only when posting has real, specific content. Pay: they have "Hiring Salary Range: $60,000 - $65,000 USD". That's specific, so include Pay section. Benefits: not mentioned explicitly; no benefits listed. So omit Benefits. Schedule: not mentioned explicitly; maybe implied travel, holiday, evening, weekend hours. That's schedule info. Could include Schedule section with that info. They said "Must be willing and able to travel and work holiday, evening, and weekend hours as required by events and deadlines". That's schedule. So include Schedule. Skills: could be under Qualifications or Skills. We have Qualifications section; we could put qualifications there. Skills maybe separate but we can combine. The instruction: prefer few substantive sections over many thin ones. So we can have About the role, Responsibilities, Qualifications, Pay, Schedule. Possibly also Skills? But Qualifications already covers skills. We'll omit Skills. Now craft HTML. We need to preserve all substantive information from the posting, excluding boilerplate. Let's extract substantive content: - Job Summary: WHO ARE YOU? (enthusiastic about dance music, social media, short-form storytelling, community-driven content). WHO ARE WE? (Insomniac description). THE ROLE (Social Media Manager leading strategy, planning, execution for brands and festivals across multiple LGBTQ+ brands and festivals; guide team members, shape platform-specific storytelling, oversee content from concept through reporting; owns broader short-form video and UGC initiatives, including creator sourcing, campaign coordination, on-site capture, performance optimization; ideal candidate strong leader and creative writer thriving in high-energy collaborative environments; not remote, required in office and on site at various event locations). - Responsibilities list: many bullet points (we need to convert to

• ). Let's capture them: Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously Manage a small team and set goals, priorities, workflows, and performance expectations Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities Create, film, edit, and publish engaging short-form content using mobile tools, CapCut, Adobe Creative Cloud, and other content creation applications Develop TikTok, Reels, and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand's distinct voice and guidelines Build and maintain detailed social calendars, campaign proposals, asset trackers, approval workflows, and publishing schedules Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments, including merchandise, nightlife, records, ticketing, and partnerships Source and evaluate UGC creators whose voice, audience, and aesthetic align with campaign goals and brand standards Manage creator outreach, onboarding, briefs, content guidelines, communication, deliverables, and day-to-day support across the campaign lifecycle Maintain an organized creator database and partner with legal and finance stakeholders on contracts, usage rights, payments, budgets, and campaign status tracking Coordinate UGC across organic social and paid media channels, including collaboration with teams using Spark Ads, TikTok Ads Manager, and Meta Ads Manager Support on-site creator coordination and content capture during festivals and events, ensuring deliverables and brand standards are met Track weekly social, short-form, and UGC performance; create reports and actionable recaps for on-sales, events, campaigns, and major announcements Partner with customer experience teams to monitor audience feedback, surface recurring themes, and support timely responses to social inquiries Support recruiting, hiring, training, and onboarding of team members, creators, vendors, clients, and partners as needed Perform other projects and responsibilities as assigned by the social and marketing teams - Qualifications list: Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows Deep knowledge of TikTok and strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, live-streaming tools, and emerging social platforms Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts Experience with creator, influencer, or UGC programs, including sourcing, outreach, briefing, campaign coordination, and performance tracking Working knowledge of paid-social amplification and creator ad formats, including Spark Ads, TikTok Ads Manager, and Meta Ads Manager Proficiency with social publishing, listening, and reporting tools such as Sprinklr, Hootsuite, or comparable platforms Working knowledge of Adobe Creative Cloud, CapCut, GIF creation, and other content production tools Excellent copywriting, grammar, creative judgment, asset selection, organization, and attention to detail Strong understanding of electronic music, festival culture, live entertainment, and relevant venues and nightlife communities Experience working on-site at concerts, festivals, or other large-scale live events Ability to manage multiple brands and fast-moving priorities while collaborating effectively across creative, marketing, production, legal, finance, and customer experience teams - Work Environment (we can embed in Responsibilities or separate paragraph): Must be able to tolerate loud noise levels, busy environments, and varying temperatures while working on-site; Must be willing and able to travel and work holiday, evening, and weekend hours as required by events and deadlines; Must be able to work in an open-concept office environment; Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by Insomniac for a visa - Pay: Hiring Salary Range: $60,000 - $65,000 USD Compensation will be determined based on factors including education, training, experience, work location, expected scope and quality of work, required travel, external market conditions, internal value, seniority, merit systems, and internal pay alignment. Any required state or local compensation disclosures should be added before publication. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. We need to include Pay section with that info. Schedule: we have travel, holiday, evening, weekend hours. Also maybe mention required in office and on site. We'll put schedule info. Now craft HTML:

  About the role

  ... combine WHO ARE YOU? WHO ARE WE? THE ROLE ...

  We need to avoid repeating job title. So just paragraph. Let's compose About the role paragraph: We need to capture WHO ARE YOU? (Do you enjoy dance music? Do you excel at social media, short-form storytelling, and community-driven content? Then you're in luck! We are looking for a highly motivated self-starter who combines a passion for dance culture with a sharp understanding of social platforms, creator content, and audience behavior. Is this you? Read on...) WHO ARE WE? (Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.) THE ROLE (Insomniac Events is looking for a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals across multiple LGBTQ+ brands and festivals. This manager will guide team members, shape platform-specific storytelling, and oversee content from concept through reporting. The role also owns broader short-form video and user-generated content initiatives, including creator sourcing, campaign coordination, on-site capture, and performance optimization. The ideal candidate is a strong leader and creative writer who thrives in high-energy, collaborative environments. This is not a remote position and required to be in office and on site at various event locations.) We'll combine into a paragraph or multiple paragraphs? Use

  for prose. Could be multiple

  under the heading. That's fine. Now Responsibilities heading with

  • each item. Qualifications heading with
    • each item. Pay heading with

      containing salary range and compensation details. Schedule heading with

      containing travel, holiday, evening, weekend hours, open-concept office, work authorization note? Actually work authorization is not schedule; but we could include under Schedule or maybe under About the role? It's a requirement for US applicants; could be under Qualifications? But it's not a qualification; it's a eligibility. Could be under Responsibilities? Probably better to put under Schedule? Not ideal. Could create a separate section like "Eligibility" but not in allowed headings. Could fold into Schedule or Qualifications as a note. The instruction: "Do NOT put Job ID / requis