Insomniac - Digital Advertiser, Paid Social

Responsibilities

• Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales.
• Provide direction on tactical approach during the planning process and work closely with key members of the marketing and executive teams to align on budget optimization, campaign objectives, channel capabilities, audience strategy, creative requirements, site tagging for measurement, and new opportunities.
• Gather brief materials and prepare effective media plans across the Insomniac Festival and/or Concert business units, ensuring media mix and budget allocations are delivered against marketing goals.
• Cook up the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.
• Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance.
• Partner closely with project management, marketing, social media teams and marketing/media vendors to ideate, request, and deliver necessary marketing assets.
• Provide campaign performance reporting, including aggregating information from third parties for campaigns on a regular basis.
• Actualize media spend & conduct post-campaign recaps that include analysis of media plan, digital metrics, and strategic recommendations for future events.
• Utilize understanding of data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy.
• Maintain internal audience database and update first-party audiences across Meta, TikTok, Snapchat, Google & other required platforms on a regular basis.
• Stay abreast of digital trends, technology, competitive landscape, ad formats, and new vendor offerings.
• Troubleshoot media plan and proposal discrepancies, and campaign performance.
• Build trust, collaborate/value others, drive execution, foster innovation, and protect Insomniac’s brand integrity.
• Aid in vendor billing.
• Train and provide support in onboarding team members, clients, vendors and partners when needed.
• Other special projects and tasks assigned as needed.

Qualifications

• 2+ years’ experience in Digital Advertising - concert, festival, music industry preferred
• 2+ years’ direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager
• Understanding of basic digital media buying process (i.e., media planning, audience segmentation, creative asset management, tracking & analytics, reporting)
• Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)
• Fast learner, self-starter, strong work ethic
• Ability to perform with both task-oriented & overall big-picture vision
• Exceptional communication skills, both written and verbal
• Proficient in organization and multi-tasking on projects of numerous shows at once (note, may have 40+ simultaneous campaigns to manage)
• Ability to identify and solve problems in an efficient manner
• Possesses a deep passion for music; motivated to learn the ins and outs of the industry
• Adheres to all requirements for confidentiality of corporate, strategic, and marketing information
• Must be an active problem solver, instilled with a sense of urgency for projects large and small

Work Environment

• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
• Must be able to work in open concept office space