Insomniac - Marketing Campaign Coordinator, YouTube

Responsibilities

• Create and execute marketing campaigns in coordination with key stakeholders, with YouTube as a primary content and promotional channel, working cross-functionally across digital advertising, social, integrated technology, and brand teams.
• Aid in the YouTube marketing strategy, developing content calendars, managing video releases, optimizing videos, and leveraging platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement.
• Manage YouTube and social assets to multiple stakeholders at scale through project management.
• Collaborate with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.
• Facilitate internal and external meetings to articulate campaign objectives and YouTube-specific strategies and opportunities.
• Analyze weekly performance data, including YouTube channel analytics, social media engagement, and paid media, to adapt marketing plans based on insights and communicate key targets and performance metrics to internal and external partners.
• Stay updated on platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior.
• Recommend process improvements that optimize the overall marketing and YouTube content development workflow.
• Partner with in-house design and media (video and motion) teams to develop YouTube-optimized assets.
• Oversee the execution of on-site marketing efforts across media, social, and content capture, including planning for livestreaming, real-time content, and post-event recaps.
• Support recruitment, training, and onboarding of various team members, including those supporting video and YouTube operations.
• Train and provide support in onboarding team members, clients, vendors, and partners when needed.

Qualifications

• 2+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy.
• Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem.
• Familiarity with project management software such as Asana and Monday.
• High attention to detail while working in a fast-paced environment.
• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Strong written and verbal communication skills, including experience presenting YouTube performance insights and campaign results to stakeholders.
• Proven ability to manage multiple timelines and priorities while collaborating effectively across departments in a fast-paced environment.