Insights Manager

About the role

M&C Saatchi World Services is seeking a dedicated Insights Manager. The role will design and implement qualitative, quantitative and digital assessment approaches to understand campaign performance, audience response and the effectiveness of communications activity.

Responsibilities

• Research Design and Evaluation
  • Design qualitative, quantitative and mixed-methods research for campaign development, assessment and evaluation.
  • Develop research tools, assessment frameworks, logical frameworks and Theory of Change approaches.
  • Incorporate digital insight, social media data and open-source research where relevant.
  • Ensure methods are ethical, proportionate and appropriate to the operating context.
  • Support baseline, midline, endline and ongoing evaluation activity.
• Data Analysis and Reporting
  • Clean, analyse and triangulate qualitative and quantitative data.
  • Absess campaign performance, audience response and communications effectiveness.
  • Produce rapid findings, client reporting and research outputs, including baseline, midline, endline and lessons-learned reports.
  • Translate findings into clear, practical recommendations for strategy and programme teams.
• Tools and Technical Practice
  • Use appropriate research, analysis and visualisation tools, including SPSS, R, Stata, Excel, Tableau and relevant specialist platforms.
  • Use LLMs and other AI-enabled tools responsibly while retaining human analytical judgement.
  • Review AI-assisted outputs for accuracy, bias, source quality, confidentiality and relevance.
• Research Leadership and Quality Assurance
  • Lead research components across design, fieldwork, analysis and reporting.
  • Manage research partners, suppliers and outsourced activity where required.
  • Supervise and support Analysts and Senior Analysts.
  • Quality assure research methods, evidence, analysis and outputs.
  • Contribute to research standards, templates and ways of working.
• Collaboration and Stakeholder Engagement
  • Work with programme, strategy, creative, analysis and monitoring colleagues to apply research findings.
  • Communicate findings clearly to UK and international stakeholders.
  • Respond to research and insight requests and contribute to continuous improvement across the team.

Qualifications

• 4–5 years’ professional experience in research, monitoring and evaluation, social research, behavioural research or a closely related field.
• Strong experience designing and delivering qualitative, quantitative and mixed-methods research.
• Demonstrated ability to analyse and interpret data, produce clear research outputs and translate findings into practical, actionable insights.
• Experience developing research tools and assessment approaches, such as questionnaires, interview guides, evaluation frameworks or Theory of Change models.
• Strong technical literacy and confidence using relevant research, analysis and data-visualisation tools.
• Ability to manage research activity independently, work with external partners or suppliers, and quality assure contributions from others.
• Strong communication and stakeholder-management skills, with the ability to present complex findings clearly to both technical and non-technical audiences.
• Advanced Spanish proficiency is essential, with native Spanish speakers strongly preferred.
• A demonstrated interest in geopolitics and the Latin American region is highly desirable.
• Experience working in communications, international development, fragile or conflict-affected environments, or digital information environments would be advantageous.