Insights Lead Analyst

About the role

This role is highly client-facing and best suited for someone who combines strong analytical fluency with business judgment, story-telling, and the ability to translate data into practical marketing decisions.

Responsibilities

• Create and lead the analytics strategy for an account by learning the client’s business, understanding their media strategy, and shaping annual learning agendas, testing plans, and analysis roadmaps.
• Anticipate and recommend the right measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions.
• Maintain a holistic understanding of client business objectives and marketing strategy so you can proactively identify the highest-value questions to answer.
• Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions.
• Listen actively for signs of client health, satisfaction, or dissatisfaction and proactively address issues through stronger communication and better insight delivery.
• Use business intelligence tools, dashboards, and reporting environments—including Bliss Point applications where relevant—to support insight generation, recommendation development, and client storytelling.
• Maintain strong working fluency in analytics and reporting environments, using them to improve accuracy, efficiency, and strategic output.
• Identify opportunities to improve reporting, dashboarding, workflow clarity, and the scalability of account-level insight delivery.
• Stay current on new product capabilities, analytics technologies, and industry developments, and recommend improvements that strengthen measurement quality and business impact.
• Help translate technical outputs, data structures, and measurement realities into client-relevant language that supports stronger understanding and adoption.
• Maintain a strong working knowledge of quantitative methods and statistics, and proactively propose tests, analyses, and reporting approaches on an ongoing basis.
• Lead the development of analytical capabilities and solutions such as segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis.
• Connect data across channels, platforms, and reporting environments to produce integrated insights and actionable recommendations.
• Complete appropriate quality-control procedures for analysis, reporting, and data visualization to ensure outputs are accurate and decision-useful.
• Balance business needs with the appropriate level of analytical difficulty so outputs are both rigorous and practical.
• Use SQL and related analytical tools as working tools for extracting, validating, and interpreting data in support of client decisions.

Qualifications

• Experience: 5–7 years of experience in marketing analytics roles, with a track record of working with clients, understanding their business, and using analytics to support marketing decisions.
• Analytics strategy: Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals.
• BI fluency: Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools.
• Data environment fluency: Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools.
• SQL: Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data.
• Quantitative methods: Strong understanding of statistics, testing, and analytical methods; practical experience with R and/or Python is preferred, especially for testing, exploratory analysis, or advanced analytical work.
• Data storytelling: Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations.
• Business judgment: Able to connect measurement and performance insights back to business outcomes and client priorities.
• Execution: Advanced Excel / Google Sheets and PowerPoint / Google Slides skills; able to manage time effectively across clients, stakeholders, and internal initiatives.
• Communication: Excellent communication and interpersonal skills, with the ability to work effectively across external and internal teams.