Inside Sales Representative (B2B / In-Store)

About the role

Looking for a sales role where you can build real customer relationships, grow business, and make an impact every day? As a Trades Pro Specialist, you’ll own customer opportunities in your local market, partner with business customers, and help drive growth for a trusted national brand—all while building a long-term sales career with a Monday–Friday schedule.

Responsibilities

• Deliver exceptional service and support that drives profitable revenue growth to meet objectives.
• Engage customers and leads through in-person, phone, and email interactions to understand business needs, recommend solutions, and fulfill product and service requests.
• Ensure consistent, positive customer experience for prospective and existing Trades Pro customers visiting the store by showcasing relevant product solutions, capabilities, and recommending timely, relevant, and value-based solutions aligned to customer needs.
• Conduct discovery conversations and needs assessments using a consultative selling approach to understand customer business goals, opportunities, and challenges, and buy criteria.
• Translate customer needs into actionable sales opportunities with a solutions-focused mindset by recommending complementary products, soliciting quote requests, and driving incremental account growth.
• Prepare and compile strategic bids, share customer insights, and evaluate new commercial customer opportunities.
• Support new customer acquisition, conversion, revenue, and growth objectives.
• Build strong working relationships with customers and internal partners, including inventory, merchandising, retail teams, and sales leadership.
• Collaborate with the supervisor and sales team to develop targeted action plans that support revenue, conversion, and engagement goals.
• Hand-off of customers or leads to appropriate sales partners, to ensure a superior customer experience as needed.
• Accurately document all prospect and customer information—including contacts, call notes, business insights, and opportunity data within company systems.
• Communicate key developments, customer feedback, and emerging opportunities to sales team and supervisor.
• Coordinate daily activities with store team members to support a cohesive, customer-focused environment.
• Perform additional responsibilities as assigned to support store sales performance and B2B customer satisfaction.
• Collaborate with leadership to develop targeted action plans aligned to lead opportunity, conversion, and engagement goals.
• Drive marked revenue growth and targeted customer visits within assigned geographic area.

Requirements

• High school education or equivalent required, college coursework preferred.
• 2+ years of sales experience; business to business sales preferred.
• Ability to embrace change, multiple demands, shifting priorities, and readily accept new alternative sales approaches.
• Strong customer service and selling skills including listening, empathizing, ability to identify customer current and future needs and determine appropriate solutions.
• Excellent communication and interpersonal skills.
• Knowledge of light industrial products a plus.
• Strong working knowledge of Microsoft Office Suite.
• Experience working with CRM/lead management systems preferred.
• Ability to communicate effectively in Spanish a plus (preferred in Memphis, TN).
• Possess and maintain a valid driver’s license.

Qualifications

• Demonstrates Northern Tool + Equipment’s 12 Core Competencies.

Skills

• Consultative selling skills.
• Customer relationship management.
• Product knowledge.
• Strategic planning and execution.
• Team collaboration.

Benefits

• Flexible Work Schedule: Achieve the work-life balance you deserve with our full-time, 8-hour shifts, Monday – Friday.
• Comprehensive Benefits Package: Your health and well-being are our priority. We offer a variety of health plans, so you can choose what best fits your needs. Employees working 30+ hours per week enjoy a robust benefits package, including medical, dental, vision, and a 401(k) plan with an enhanced company match to support your financial future.
• Generous Employee Discount: Love our products? So do we! Enjoy a significant discount on the quality tools and equipment we offer, helping you save on the items you love to use.
• Get Paid on Your Terms: With our Daily Pay option, you don’t have to wait for payday—access your earnings whenever you need them for added financial flexibility.
• Paid Holidays: Take time to relax and recharge with 7 paid federal holidays, because we know how important it is to have time for yourself and your loved ones.

Pay

• Competitive salary based on experience and qualifications.

Schedule

• Full-time, 8-hour shifts, Monday – Friday.