Inside Sales Representative

Position Overview

The Inside Sales Representative (ISR) is responsible for proactively managing and developing revenue from a defined group of customers assigned by the Sales Director. Working in close alignment with the broader Sales team, the ISR engages customers primarily via phone, video, email, and CRM-driven workflows to drive sales execution, customer satisfaction, and account growth.

Essential Functions

• Customer Engagement & Sales Execution
• Proactively call on and manage assigned customers as defined by the Sales Director.
• Execute inbound and outbound sales activities, including follow-ups, promotions, reactivation, and opportunity qualification.
• Act as a primary point of contact for customers on product availability, pricing, basic technical information, and order-related inquiries.
• Drive incremental sales through product recommendations, cross-selling, and upselling within the assigned portfolio.
• Opportunity & Pipeline Management
• Identify, qualify, and advance sales opportunities within assigned accounts.
• Maintain an accurate and up-to-date sales pipeline in CRM.
• Support lead follow-up and opportunity handoff to field sales or account managers where applicable.
• Execute sales campaigns and initiatives aligned with sales priorities and product launches.
• Sales Team Alignment
• Work closely with field sales, account managers, and sales leadership to ensure coordinated coverage and customer experience.
• Support territory strategies by maintaining consistent contact with customers not covered by field sales.
• Escalate complex opportunities, risks, or customer issues to the appropriate sales or support resources.
• Order Management & Customer Support
• Support customers through the sales process, including quotation, order placement, and basic order status follow-up.
• Ensure accuracy in orders, pricing, and documentation in line with company policies.
• Cook with internal teams (customer service, operations, sales ops) to resolve customer issues efficiently.
• Reporting & Administration
• Accurately document all customer interactions, activities, and next steps in CRM.
• Track customer engagement, opportunity progression, and sales activity against targets.
• Provide regular updates and feedback to Sales Director and sales team on account activity and market insights.

Success Measures & KPIs

• Sales Performance: Achievement of assigned revenue or booking targets.
• Incremental sales growth within the assigned customer portfolio.
• Conversion rate of opportunities and leads.
• Activity & Execution Metrics: Number of outbound customer calls and meaningful customer interactions per week.
• CRM compliance and data accuracy.
• Follow-up timeliness and opportunity velocity.
• Pipeline Health: Value and quality of active pipeline.
• Opportunity progression and aging.

Required Qualifications

• Bachelor’s degree in business, marketing, or related field (or equivalent experience).
• 2+ years of inside sales experience in marine, outdoor, home improvement, automotive industries, or related industry.
• Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus.
• Strong analytical skills with the ability to interpret data and drive customer insights.
• Proven territory-management experience, including call planning and pipeline development.
• Excellent verbal and written skills for virtual rapport building.
• Proven experience in achieving or exceeding sales quotas.
• Strong strategic and day-to-day problem-solving abilities.
• Proven track record of driving sales growth with customers.
• Strong creative problem-solving and critical-thinking abilities.
• Strong capability to manage multiple accounts and follow up on leads in a timely manner.
• Self-motivated with a result-driven mindset.

Preferred Qualifications

• Bachelor’s degree preferred.
• Meaningful sales or sales-management experience in the marine or fishing industry.