Inside Sales Campaign Specialist

Responsibilities

• Execute and manage high-volume email campaigns in Marketo supporting Inside Sales initiatives
• Coordinate and deploy multiple concurrent campaigns targeting thousands of exhibitors
• Maintain campaign calendars to ensure launches align with show dates, sales timelines, and key deadlines
• Build, manage, and validate campaign audience lists across Marketo and Salesforce, ensuring accuracy and proper segmentation
• Apply show-specific rules, including product availability and exclusions, when executing campaign lists
• Track campaign activity, responses, and list performance with strong attention to detail and accuracy
• Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs
• Routinely respond to inbound responses, assigning leads to sales representatives or managing follow-up when required
• Affordably distribute leads in Salesforce to support timely sales engagement
• Update and maintain campaign tracking, list status, and project updates within Salesforce and Project Central
• Identify and resolve list discrepancies or campaign issues prior to launch through critical thinking and problem-solving
• Collaborate with Inside Sales, Marketing, and Operations teams via email, chat, and virtual meetings to ensure aligned execution
• Participate in regular team check-ins, campaign alignment calls, and cross-functional coordination
• Manage multiple campaigns simultaneously while adapting to shifting priorities and timelines

Qualifications

• 1–3 years of experience executing email or campaign workflows in Marketo or similar marketing automation platforms
• Working knowledge of Salesforce or similar CRM systems, including list management and lead assignment
• Strong organizational skills with the ability to manage high volumes of detailed work accurately
• Demonstrated attention to detail with a focus on error-free campaign execution
• Proven ability to meet important and near-critical deadlines consistently in a high-volume, time-sensitive environment
• Comfortable following established processes while identifying and resolving data or campaign issues as they arise
• Strong communication skills and ability to collaborate across teams in a remote setting
• Self-motivated with the ability to stay organized and accountable without direct in-person oversight
• Adaptable and flexible when priorities, timelines, or campaign requirements shift
• Proficiency in Excel
• Experience supporting Inside Sales, marketing operations, or lead generation efforts is a plus
• Familiarity with trade shows, events, or exhibitor-based marketing is a plus

Benefits

Competitive salaries
401K with company match
Healthcare/vision/dental insurance
Wellness benefits
Career development program
Employee assistance program
Vacation time
Community involvement opportunities
Team activities