Innisfree Influencer Marketing & PR Intern

Hybrid role based in NYC. This is a full-time internship that must be completed for school credit.

About the Role

Amorepacific US is seeking a charismatic Public Relations & Influencer Marketing Intern with 1-2 years of previous beauty experience to support our in-house PR team. This is an incredible opportunity to become part of a fast-growing and dynamic team and work for a global company at the forefront of K-beauty that has been driving innovation in the industry for over 75 years. We are especially interested in candidates who have some experience in affiliate marketing.

Responsibilities

• Manage a multitude of assignments at once and work with the Specialist and Manager to prioritize accordingly
• Assist with communication for the general PR email account
• Manage and organize inventory of products in PR closet in a timely manner via SAP
• Help manage product send-outs and product mailings, including beauty award submissions and influencer deliveries
• Manage the execution of campaign mailing lists. Must have keen and strategic eye for selecting creators to receive PR kits
• Help maintain influencer campaigns daily on Traackr
• Assist in researching and outreach to potential influencer partners for the brand
• Assist in updating media lists with new contact information of influencers, magazine editors, makeup artists
• Assist in sourcing Sephora, Amazon and TikTok Shop affiliates
• Competitive research on influencer mailers, activations, and events
• Weekly reporting on influencer mentions

Requirements

• 2 years of previous experience in beauty, luxury, or lifestyle brand
• Strong understanding of creators within the beauty & lifestyle space and latest trends in pop culture & social media (TikTok, YouTube, Instagram, Pinterest)
• Interest in developing a career in influencer marketing and public relations
• Proficiency in PowerPoint, Excel, Word, and Traackr

Skills

• Excellent interpersonal and writing skills
• Hands-on, can-do, “roll up your sleeves” attitude
• Proactive, organized, detail-oriented, and ability to work well in a collaborative environment but also work independently, meeting deadlines under the supervision of the PR Manager
• Ability to prioritize tasks in a fast-paced environment