Ink Product Manager (Ypsilanti, MI)
EFI · Ypsilanti, MI · 2 wk ago
MarketingFull-time
Job Summary
EFI™ is seeking an Ink Product Manager to join our team in Ypsilanti, MI. The ideal candidate will have a strong background in ink technologies, customer-centric innovation, and cross-functional collaboration.
Responsibilities
- Manage the ink product line (revenue, margin, working capital, portfolio, share with key partners, etc.)
- Take actions necessary to achieve growth and profitability goals working closely with printer product management and sales
- Establish and drive stand-alone OEM ink business selling ink to other printer OEMs
- End-to-end product lifecycle management to minimize / reduce SKUs and leverage ink platforms
- Develop and manage price positioning, pricing tactics, including ongoing support, trade-in programs, bundling, etc.
- Responsible for the rolling 18-month forecast to support SIOP
- Work with R&D, Marketing, Sales, and other cross-functional groups to ensure successful product commercialization
- Drive printer ink security requirements for EFI-branded printers in the printer commercialization process to ensure all EFI printers are protected with a robust ink security system
- Analyze customer trends and buying patterns to develop strategies to support growth
- Conduct voice of customer research to drive future product line roadmap
- Research market trends, highlight key value propositions, and translate these into key product specifications
- Understand market requirements (MRD) and support the definition of product concept and requirements (PRD) that meet customer needs
- Support decisions on trade-offs with respect to time, features, resources, and quality to meet the business objectives
- Monitor and respond to external factors including competition, market, and technology trends
- Analyze and benchmark competitive products across the business unit product line, monitor competitive activity, and identify customer needs; make adjustments as necessary
- Be the ultimate advocate and field resource, helping sales maximize revenue and market share
Requirements
- Bachelor’s degree (Chemistry, Chemical Engineering, Materials Science, or related field preferred); MBA or advanced degree preferred
- 5-7 years of product management experience, with at least 2 years in ink or related chemical products serving an industrial capital equipment business
- Proven track record of launching and managing successful products in industrial markets
- Strong commercial mindset and demonstrated results working with sales
- Familiarity with or ability to quickly come up to speed on ink formulations, printing experience with digital printing, packaging, or specialty inks
- Familiarity with sustainability trends and regulatory requirements in ink manufacturing
- Excellent communication and project management skills
- Ability to be forward thinking; analyze and track the business knowing when to make changes; ability to develop creative solutions and innovative product ideas to continue to deliver the forecast and strategic goals
- Experience creating a business plan resulting in successful investment to develop the product
- Leadership skills with the ability to influence the priorities of other functions to deliver strong business results
- Team player with strong interpersonal and communication skills; ability to collaborate effectively across geographies and cultures
- Ability to travel domestically and internationally as needed
Qualifications
- Passionate about driving customers' business growth
- Experience in industrial markets
- Technical understanding of ink technologies
- Customer-centric innovation
- Strong business acumen
- Collaboration across functions