Influencer Marketing Manager

What We Do

Kestra is the open-source orchestration platform, 30,000 GitHub stars, $36M raised, used by Bloomberg, JPMorgan, Deutsche Telekom. We orchestrate infrastructure, data, AI, and business workflows from a single platform. We grew to enterprise scale through community and word of mouth. Now we need to accelerate.

Role Overview

This is a hands-on, ownership role. You build the program, run it, and are accountable for its results. Your missions include:

• Source and qualify creators
• Build a scoring system for audience relevance, engagement quality, growth trajectory, and content fit
• Maintain a ranked prospect pipeline
• Negotiate, structure, and close deals
• Own end-to-end: first contact, rate negotiation, contract, invoicing (net-30), follow-up
• Build and maintain a CPM pricing model benchmarking fair value by channel size, engagement, and placement type
• Formats: pre-roll, mid-roll, end-roll, integrations, dedicated tutorials, multi-video packages
• Request examples of previous ad reads before committing
• Brief creators and manage delivery
• Develop a modular messaging kit, develop a library of video assets, set up unique UTM links per creator/campaign
• Enforce: link in top 3 lines, verbal CTA mentioning Kestra on sign-up
• Align placement timing with Product Marketing: launches, feature pushes, competitive moments
• Review every placement within 48 hours of going live. Flag issues, track delivery against brief
• Manage the relationship lifecycle
• Active recording of all creator relationships deal history, performance, comms log, renewal dates
• Move top performers into recurring deals: quarterly packages, ambassador programs, co-created series
• Handle underperformers directly: renegotiate, adjust format, or end the partnership
• Clear and professional
• Expand adjacent channels
• Test technical newsletters, dev podcasts, sponsored community content beyond YouTube
• Explore co-marketing: joint webinars, live coding sessions, "build with Kestra" series
• Feed creator conversation insights back into Product and Marketing, what resonates, what confuses, what competitors are doing
• Build the playbook
• Document everything: sourcing criteria, outreach templates, negotiation frameworks, briefing kits, dashboards, reporting cadences
• Build a self-serve onboarding flow so new partnerships spin up fast

Who You Are

• Not a generic marketing hire. We're looking for a specific type of person. Background — one or more of these:
• Agency vet: you ran influencer campaigns for tech or SaaS clients at a talent, media, or creator-focused agency. You know how to manage 20 partnerships at once and keep quality high.
• Creator platform alumni: You understand the mechanics from the platform side and want to operate from the brand side.
• Tech influencer world native: you were a creator yourself, managed creators, or worked in DevRel running sponsorship programs.
• Dev tools operator: you did influencer or developer marketing at an open-source or dev tools company and saw what works firsthand.

Skills and Instincts

• You know the dev/tech influencer landscape cold.
• You think in funnels, not impressions. Views are nice, sign-ups are the point.
• You're organized. CRM, budget tracker, content calendar, reporting template.
• You write briefs that creators actually want to read. Clear, short, no jargon.
• Comfortable async in a distributed international team.

Bonus

• You've used orchestration, CI/CD, or infra tools.
• You have an existing network of tech creators or creator managers.
• You have experience with PostHog, Dub, Hubspot, Common Room, Google Analytics and attribution tools.