Influencer Marketer & Creative Coordinator - Guernsey

Role Overview

Catherine Best is a respected and growing luxury jewellery brand, rooted in fine craftsmanship and a genuine sense of place. They are seeking an Influencer Marketer and Creative Coordinator to join their in-house marketing team, based in Guernsey.

Key Responsibilities

• Influencer Marketing — Primary Focus:
  • Lead the influencer marketing strategy in collaboration with the Head of Marketing
  • Own the end-to-end influencer process: research, outreach, briefing, contracting, gifting, content approval and delivery
  • Identify and build relationships with creators who genuinely reflect the values and aesthetic of Catherine Best
  • Maintain an active, curated roster of influencer partners across relevant tiers, from micro to established voices
  • Manage influencer content calendars, ensuring deliverables align with campaign timelines
  • Track and report on influencer campaign performance, content output and ROI, presenting insights to the Head of Marketing
  • Stay informed on platform developments, creator trends and emerging voices relevant to the luxury jewellery and lifestyle space
  • Support the development of paid partnership frameworks and gifting programmes
• Photoshoots & Creative Production — Secondary Focus:
  • Source, brief and book models for campaign and content shoots
  • Select and prepare jewellery for shoots, ensuring every piece is presented to the highest standard
  • Cook up shoot logistics: schedules, call sheets, locations, props and styling
  • Support on set throughout shoot days as a key point of contact
• Video & Digital Content:
  • Edit video content from shoots for use across social, digital and campaign channels
  • Adapt and reformat assets for different platforms, Instagram, TikTok, web and paid
  • Organise, tag and manage the wider visual content library
• Campaign & Wider Marketing Support:
  • Contribute creative ideas for social content, influencer activations and seasonal campaigns
  • Aid in copywriting across social, email and web where needed
  • Assist with in-store and external events when required
  • Help manage shoot schedules, timelines and the wider marketing calendar
  • Liaise with external suppliers and partners as needed

Skills & Experience

• 2+ years of demonstrable influencer marketing experience, outreach, relationship management, campaign execution and performance reporting
• A proven track record of building and managing creator partnerships, ideally within fashion, jewellery, lifestyle or luxury
• Experience managing influencer gifting programmes, paid partnerships and content briefing
• Confident video editor, with proficiency in Adobe Premiere Pro, Final Cut Pro or similar
• Proficiency in Adobe Photoshop
• Hands-on experience supporting or running photoshoots, including model coordination, jewellery or product preparation, and on-set logistics
• Exceptional organisational skills and meticulous attention to detail
• Confident communicator, comfortable liaising with creators, models, photographers and external partners
• A genuine eye for styling, composition and brand aesthetics
• Copywriting ability with a clear understanding of brand tone
• Proactive interest in adopting AI solutions to streamline systems and support smarter, more efficient ways of working

Advantageous

• Interest in fine jewellery, fashion or luxury brands
• Experience with influencer management platforms or analytics tools
• Video shooting skills are welcomed

How To Apply

Please submit your CV along with a cover letter outlining your suitability for the role to Penelope Freeman at penelope@catherinebest.com