Influencer Manager, TikTok Shop

About the Company

CJ (formerly Commission Junction) is the most trusted name in performance marketing, specializing in building partnerships between top brands and reputable publishers to drive revenue and business growth. Founded in Santa Barbara, California in 1998, CJ maintains one of the largest, most reliable partnership platforms with impeccable, personalized service. As part of Publicis Groupe, CJ leverages savvy data capabilities, cutting-edge tech, and strategic expertise to facilitate genuine connections, helping over 3,800 global brands across sectors like retail, travel, finance, technology, and home services reach consumers wherever they are.

Affiliate marketing connects brands with publishers—such as influencers or review sites—that influence, inform, or help shoppers find the best deals. CJ enables these connections to create valuable resources for consumers.

About the Role

Influencer Managers play a key role in supporting CJ’s influencer campaigns. They contribute to the development of influencer marketing strategy for each brand campaign and are directly responsible for ensuring the successful execution of that strategy. Influencer Managers own and maintain influencer relationships, using best practices to optimize campaign investment and performance.

Responsibilities

• Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers, and promotions.
• Develop and deliver client meeting agendas in lockstep with the Campaign Manager for weekly campaign updates on influencer strategy and performance.
• Participate in building and presenting strategy presentations and post-campaign insights.
• Own influencer casting for each campaign, including discovery, negotiation, and media planning while maximizing campaign budgets and performance.
• Use best practices and insights to optimize campaign results by interpreting standard and custom reports.
• Train and educate influencers on CJ tools and product solutions to optimize their success on the platform.
• Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
• Oversee casting, deliverables, and coordination between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules.
• Accountable for hitting campaign KPIs and goals—reporting, recapping, and post-campaign analysis with support from Analysts.
• Build and deliver campaign briefs, execute partnership agreements, and enforce brand/program compliance, communicating guidelines to the Analyst who supports monitoring.

Requirements

• Bachelor’s Degree or related work experience and a minimum of 2 years’ experience in the online marketing industry—ideally in digital performance, influencer, or social media marketing.
• Professional experience using TikTok Shop.
• Clear and effective communicator with the ability to convey complex results in a simple, clear manner using solid business acumen and a competent command of digital marketing concepts.
• Ability to execute a variety of tasks within designated time frames, delivering exceptional quality results and directly contributing to the formation of client campaigns.
• Ability to work across departments and divisions by building consensus and delivering upon stated objectives.
• Results-oriented problem solver.
• Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
• Respectful of varying opinions and perspectives.

Benefits

• Competitive salaries and 401K matching.
• Comprehensive medical, dental, and vision coverage.
• Wellness programs.
• Flexible time off without the hassle of accrual.
• A generous number of paid holidays.
• Company-sponsored team-building events.
• Employee Referral Program.
• Annual recognition awards.
• Hybrid work arrangements for optimal work-life balance.
• Parental bonding leave.
• Backup care options for children and elders.
• Employee discount program.
• International SOS program for global support.
• Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment.

Pay

Compensation Range: USD $66,120.00 - USD $91,350.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

Schedule

This is a hybrid role requiring 3 days a week in the office.