Influencer & Events Coordinator

Responsibilities

• Influencer Strategy - 40%
• Manage influencer program across celebrity, nano, macro, mid-tier to increase awareness and affinity for the brand
• Actively source, evaluate, pitch and negotiate strong partnerships with influencers and ambassadors
• Lead outreach, negotiation, contract development and final execution
• Ensure compliance with all relevant laws and regulations, such as the Federal Trade Commission's guidelines
• Manage influencer marketing budget and invoice tracking
• Support key cross-functional partners like retail, DTC, and social on influencer requests
• Identify top UGC for reposting and paid initiatives
• Ensure an up to date content library featuring core or new launches content that can be repurposed across various marketing touchpoints
• Work with Senior Brand Manager and social team to support team's IRL activations
• Oversee guests lists and manage influencer led coverage
• Conduct competitive analysis while staying updated with current trends
• Event Management - 40%
• Own the end-to-end planning and execution of Apothékary's community and VIP event programming, including influencer dinners, wellness activations, press moments, and retail partner events
• Ideate and develop event concepts that reflect the brand's Japanese wellness heritage and modern aesthetic, creating experiences that feel distinctly Apothékary
• Research and secure venues, vendors, and partners; manage all logistics from initial brief through post-event wrap-up
• Negotiate financial terms, deliverables, and timelines with third-party vendors to ensure seamless execution within budget
• Collaborate with cross-functional teams to align on messaging, promotional timelines, and on-site content capture; coordinate closely with the social team to ensure every event is documented and amplified
• Develop pre-event briefs and run-of-show documents; serve as the primary on-site point of contact during activations
• Ambassador Program Management - 20%
• Manage our affiliate program, Superfiliate
• Accept new applications and work with our email and social team to promote our program and encourage new sign ups
• Facilitate regular communications within the affiliate and influencer community, sharing updates, opportunities, and best practices
• Build a program that feels like a community and incentivizes people to post our products organically
• Maintain co-branded landing pages with relevant copy and messaging
• Monitor and analyze performance metrics to optimize engagement and outreach strategies
• Report on monthly performance tracking to evaluate the effectiveness of the affiliate program

Requirements

• Remote role, but must be based within commuting distance of NYC for onsite event support and quarterly meetings
• Bachelor's degree in Business Administration, or related field is preferred
• At least 2+ years of previous work experience in brand marketing and/or experiential marketing with a proven ability to create an impactful event from start to finish
• Collaborative, hands-on, and willing to support all aspects of event delivery
• Creative, analytical thinker and creative problem solver that thrives in fast paced environment
• Passionate about storytelling through brand marketing
• Passionate about health and wellness industry
• Detail oriented with ability to take initiative, prioritize, multitask, and work independently
• Proficient with Microsoft Office and Google Suite or related software
• Bonus: Previous experience at a high-growth, fast-paced startup
• Bonus: Entrepreneurial mindset

Benefits

• 10 days PTO
• 12 Mental Health Days (1 per month)
• Health, Vision, and Dental Insurance
• Monthly product stipend at Apothekary.com
• Annual salary $60K - $70K, dependent on experience and fit