Influencer Branded Content Director

Who You’ll Be Working With

We’re PMG, a global independent marketing services and technology company that inspires people and brands to believe anything is possible. Our team of over 900 employees works with ambitious brands like Apple, Nike, and Whole Foods across 85+ countries.

What You Will Be Doing

• Lead influencer strategy for the NIKE account, focusing on soccer and connecting brand ambition with fan, athlete, and community interests.
• Build and guide creator and talent programs from planning to execution, including talent identification, negotiations, approvals, and reporting.
• Serve as a senior client partner, providing clear recommendations, strong presentations, and thoughtful guidance throughout campaigns.
• Shape creator strategies that feel authentic to NIKE and credible within soccer communities, from elite athletes to emerging voices and culture drivers.
• Partner with media, analytics, creative, and strategy teams to ensure influencer programs are connected, measurable, and aligned with broader brand and business goals.
• Use performance results, platform insights, and cultural signals to improve programs over time and identify new opportunities.
• Lead and develop team members while helping strengthen PMG’s influencer approach, tools, and ways of working across the business.

What You Will Bring

• 8+ years of experience in influencer marketing, branded content, or creator strategy, including leadership experience, with a bachelor’s degree or equivalent work experience.
• Strong experience leading influencer programs for major brands, with the ability to guide strategy, execution, and client partnership at a senior level.
• Deep experience working within the sport of soccer, including a strong understanding of the creator landscape, athlete and talent partnerships, and the communities and conversations that shape the game.
• A clear point of view on how NIKE should show up through influencers, creators, and branded content in ways that feel distinctive, thoughtful, and culturally aware.
• Strength in influencer marketing strategy, content development, contract review, project leadership, and presentation.
• Experience managing relationships with creators, agents, partners, and clients with professionalism, warmth, and sound judgment.
• Strong understanding of social platforms, influencer tools and dashboards, advertising standards, and campaign measurement.
• A detail-oriented and organized approach, with the ability to lead complex work while keeping quality high.
• Experience leading teams, supporting growth, and creating an environment where people can do strong, thoughtful work.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Paid time off and holiday allowances.
• Parental Leave: Paid parental leave.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protection for your pet's health and your finances.
• Lifestyle Spending Accounts: Healthy habits and well-being promotion.
• Commuter Benefits: Support for travel and commuting needs, where available.
• Annual Bonus: Eligibility for an annual bonus.
• Volunteering Opportunities: Give-back hours to volunteer in local communities.
• AI Enterprise License: Access to AI Enterprise accounts and participation in weekly AI training sessions.

Benefits

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.