Industry Segment & Programs Manager – Storage and Handling

Essential Duties and Responsibilities

• Serve as MHEDA's internal expert and advocate for an assigned business community (Industrial Truck, Storage & Handling, or Systems Integrators).
• Monitor industry trends, challenges, and opportunities to inform MHEDA programming and member value.
• Build relationships with members, volunteers, and advisory groups to understand needs and gather feedback.
• Identify gaps in member resources and propose new programs, tools, or services.
• Participate in industry events, conversations, and committees to maintain strong market awareness.
• Translate Business Community committee direction into defined action plans, timelines, and deliverables.
• Design and deliver community-specific educational content and learning experiences — including webinars, workshops, articles, podcasts, and resource guides — in collaboration with internal teams and subject matter experts.
• Develop and manage online courses within MHEDA’s Learning Management System (LMS), including topic identification, collaboration with subject matter experts, and oversight of course creation and updates.
• Partner with the Programming Manager, subject matter experts, speakers, and volunteers to develop practical, relevant programming aligned with community priorities.
• Ensure all content aligns with MHEDA strategic priorities and current business trends.
• Maintain and execute an ongoing content roadmap for the assigned community.
• Work with Member Services to design and launch new member programs and offerings tailored to the community.
• Assist in shaping education sessions for conventions, conferences, and events when community expertise is required.
• Help develop toolkits, guides, and resources that improve member business operations.
• Evaluate program effectiveness using participation data and member feedback to refine and improve offerings.
• Collaborate with Member Experience to support recruitment and retention efforts within the assigned community.
• Aid in targeted outreach to prospects and members to promote MHEDA value.
• Strengthen onboarding and engagement strategies specific to community needs.
• Encourage volunteer participation and leadership development within the segment.
• Track engagement trends and identify opportunities to increase participation.
• Work cross-functionally with Marketing, Member Experience, and Member Services to provide insights and ensure consistent messaging, positioning, and delivery.
• Help segment communications to improve relevance and engagement.
• Contribute to strategic planning related to community growth and value delivery.

Requirements

• Industry curiosity and a learning mindset
• Ability to translate industry needs into practical solutions
• Relationship building and facilitation skills
• Content planning and program development
• Strategic thinking with execution focus
• Communication and collaboration across teams
• Comfort working with subject matter experts and volunteers
• Project management and organization
• Bachelor’s degree in business, communications, education, marketing, or related field preferred.
• 3+ years experience in the material handling industry or deep familiarity with one of MHEDA’s core segments (Industrial Truck, Storage & Handling, or Systems Integrators).
• Experience developing educational content, training programs, or industry resources strongly preferred.
• Association, B2B, training, or industry education experience a plus.