Industry Principal, Food & Beverage

About the role

We're looking for an Industry Principal, Food & Beverage at our Alpharetta, GA office. This is a full-time onsite role within the Global Marketing organization, serving as the Food & Beverage segment's single point of accountability for market success. Your authority comes from expertise and credibility, not a formal reporting structure. You'll influence without formal power and own segment financial outcomes including pipeline, new logo acquisition, up-sells/cross-sells, and retention.

Responsibilities

• Ensure go-to-market teams are well educated and equipped with the tools to win.
• Monitor lead follow-up and act as the segment expert in high-stakes engagements.
• Work closely with Campaign Managers to oversee demand generation programs and drive optimization.
• Define go-to-market strategy and Product Marketing, understanding the competitive landscape including supply traceability, regulatory compliance, and production planning.
• Partner with Product Management on roadmaps and messaging.
• Collaborate with Operations and Customer Success on retention strategies.
• Advocate for segment needs in planning cycles.

Requirements

You are a natural owner who doesn’t wait to be assigned responsibility. You’re organized and clear-headed in complexity, comfortable managing multiple workstreams, and your default is to solve challenges. You have B2B experience in product marketing, sales, strategy, food operations, or food manufacturing—ideally in SaaS or enterprise software. You communicate clearly and influence through expertise and relationships without formal authority.

Qualifications

• Direct experience in food & beverage operations, manufacturing, or food production.
• Track record owning a business segment or vertical end-to-end.
• Experience representing food & beverage industry solutions in forums or on stage.
• Proven ability to drive cross-functional alignment without formal authority.

Skills

• Food & beverage operations: supply traceability, compliance, production.
• GTM tools and CRM platforms in B2B SaaS.
• Demand planning and quality management experience.

Benefits

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible, and casual environment. This role provides an outstanding opportunity for career development and growth.

About the company

At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences. Aptean is a global provider of mission-critical, industry-specific software solutions, including ERP and supply chain management for process and discrete manufacturers, distributors, and other specialized organizations. Over 10,000 organizations in more than 20 industries and 80 countries rely on Aptean to streamline their operations.

Aptean values diversity, equity, and inclusion, fostering a company culture where differences are embraced and leveraged to drive innovation and success.