Industry Marketing Lead, Media, Entertainment, Sports & Gaming

About the role

The Industry Marketing Lead at Braze will develop and execute industry-specific marketing strategies for Media, Entertainment, Gaming & Sports brands. This role focuses on driving adoption and demonstrating Braze's platform's value in helping these brands achieve their marketing objectives.

Responsibilities

• Lead the development and execution of a content and communications strategy tailored to this industry
• Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes
• Create programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership
• Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions
• Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our target customers
• Serve as Braze’s expert on this industry, offering insights and expertise to internal teams and clients
• Train sales teams and facilitate the ongoing exchange of knowledge and best practices
• Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs

Qualifications

• BA/BS degree required; MBA or relevant advanced degree a plus
• 7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm. Expertise in the Media, Entertainment, Gaming & Sports industry is essential
• Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
• Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools
• Experience working with cross-functional teams and managing relationships with key stakeholders