Industry Events Manager
Seeq Corporation · Washington, DC · 1 mo ago
ManagementFull-time
We need to output HTML fragment only, with sections using for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. We need to parse the posting.
The posting includes:
- Intro paragraph about role: "As Seeq’s Industry Events Manager, you will be a part of a dynamic team..." That's about the role. So we can have
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. We need to parse the posting.
The posting includes:
- Intro paragraph about role: "As Seeq’s Industry Events Manager, you will be a part of a dynamic team..." That's about the role. So we can have About the role
with that paragraph.
- Responsibilities: many bullet points: "Lead the planning and execution of global strategic third party conferences and tradeshows, analyst events and partner events", etc. We'll list them in - .
- Requirements: there is a "Qualifications & Requirements:" section with bullet points: "6+ years best in class event marketing and industry events experience with a B2B tech company", etc. Those are qualifications/requirements. We need to decide whether to separate Qualifications and Requirements sections. The instruction says we can have sections for Qualifications, Requirements, Skills. But we should not create thin sections. We could combine Qualifications and Requirements into one section maybe "Requirements". However we have both "Qualifications & Requirements:" heading. We could treat that as Requirements section. Or we could split: Qualifications (education) and Requirements (experience). But we need to avoid thin sections. Let's see content: Under "Qualifications & Requirements:" we have:
- 6+ years best in class event marketing and industry events experience with a B2B tech company
- Proven track record of working with B2B sales organization to build and deliver pipeline results
- Strong project management skills with a track record of completing projects on-time and on-budget, with the ability to prioritize, organize and execute multiple projects with competing deadlines
- Exceptional attention to detail; effective event coordination and planning skills
- Clear, collaborative communicator (verbal and written) with strong listening, information gathering, and management skills for uncovering and defining deliverables, needs and outcomes, while balancing expectations
- Start-up level flexibility and ability to work in a fast-paced organization; comfortable in an environment where change is a constant
- Experience with Salesforce including lead imports, campaign tracking and reporting
- BA/BS or equivalent in Marketing, Business or related degree
These are a mix of experience, skills, education. Could be considered Requirements. Could also split into Requirements (experience) and Qualifications (education). But we have also a "Skills" section maybe we could pull out skills like project management, communication, attention to detail, Salesforce, etc. However we need to avoid thin sections. Perhaps we can have one section "Requirements" that includes all those bullet points. Then we could have a separate "Benefits" section (since benefits are listed). Also maybe "Pay" section: there is mention of "Competitive salary plus bonus incentives $88,000 USD". That's pay info. So we should include Pay section with that sentence.
Also "Schedule": not mentioned explicitly; maybe remote-first, occasional travel up to 25%. That's more about work arrangement, not schedule. Could be considered Schedule? The instruction says include Schedule only if posting actually states them. There's no explicit schedule like full-time, hours. So we skip Schedule.
Benefits: we have a list of benefits after "Benefits Seeq is a remote-first (only) company..." Actually the paragraph about Seeq being remote-first etc is more about company overview. Then "The Perks of Working at Seeq Competitive salary plus bonus incentives$88,000 USD Benefits: 12-week paid Seeq family leaveUnlimited PTOInternet and mobile phone reimbursementsMedical benefitsGroup term life insuranceShort-term and long-term disability insurance pre-tax benefitsVoluntary vision and dental (ortho)Vacation bonus programEmployee Assistance ProgramGenerous home office allowanceThe best co-workers (we've analyzed the data, so we know it's true.)Pet-friendly workspace (your dog will be so happy to have you home)You love your job!" This is a run-on but we can extract benefits list.
We need to preserve all substantive information, not invent or summarize away detail. So we need to include the benefits as list items.
We also need to remove boilerplate: EEO statement, work authorization, visa sponsorship, etc. Also remove duplicated lines, cookie/navigation/legal etc. There's none.
We need to not repeat job title as heading. Already not.
We need to output only HTML fragment.
Thus structure:
About the role
As Seeq’s Industry Events Manager, you will be a part of a dynamic team of marketers who collaborate cross-functionally to drive customer-centric, modern marketing programs to increase prospect and customer engagement and achieve pipeline and revenue goals. The ideal candidate will become an integral part of the marketing team, partnering closely with the company’s Industry Principals, Marketing, Analytics Engineers, Customer Success and Revenue Operations teams
Responsibilities
- Lead the planning and execution of global strategic third party conferences and tradeshows, analyst events and partner events
- Establish and execute the annual global industry events plan in collaboration with Regional Marketing teams
- Proactively manage each event’s budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement; creating and managing Purchase Orders
- Coordinate all logistics of each event or activity including timelines; project plans; venue management, registration oversight, 1:1 meeting scheduling, booth logistics (turnkey kiosks, booth branding), speaker and presentations coordination; all sponsorship deliverables; food & beverage; AV; swag; name badges; shipping
- Assist in creating an Industry Events Playbook of best practices
- Maintain accurate records and documentation of all event-related activities, including budgets, vendor contracts, attendee lists, and post-event reports
- Manage and track campaign and event activities on Global Marketing calendars and internal communications
- Approach campaign and event reporting with a data-driven mindset including the tracking of costs, assets and resources, and assist with determining event ROI
- Help manage lead reporting process including timely lead uploading and tracking in Salesforce as well as campaign creation, entering leads, completing leads information, and monitoring event registrations
- Contribute to monthly, quarterly and annual marketing team reports
- Align with marketing team leads to ensure consistent branding and messaging
- Support logistical execution of key internal events throughout the year as needed; being a team player and supporting colleagues during peak times is a core part of what we do
- Occasional travel to events for onsite support; the majority of activity will be pre-event
Requirements
- 6+ years best in class event marketing and industry events experience with a B2B tech company
- Proven track record of working with B2B sales organization to build and deliver pipeline results
- Strong project management skills with a track record of completing projects on-time and on-budget, with the ability to prioritize, organize and execute multiple projects with competing deadlines
- Exceptional attention to detail; effective event coordination and planning skills
- Clear, collaborative communicator (verbal and written) with strong listening, information gathering, and management skills for uncovering and defining deliverables, needs and outcomes, while balancing expectations
- Start-up level flexibility and ability to work in a fast-paced organization; comfortable in an environment where change is a constant
- Experience with Salesforce including lead imports, campaign tracking and reporting
- BA/BS or equivalent in Marketing, Business or related degree
Benefits
- Competitive salary plus bonus incentives $88,000 USD
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance
- Pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we've analyzed the data, so we know it's true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!
We also need Pay section? The benefits list already includes competitive salary plus bonus incentives $88,000 USD. The instruction says include Pay section only if posting actually states them. It does state salary. However we already included it in benefits list. Could we separate Pay? The instruction says prefer a few substantive sections over many thin ones. So maybe we keep Pay as part of Benefits, but we could also create a Pay section with that line and keep Benefits for other perks. However that would be two thin sections. Better to keep Pay inside Benefits as we did. But we need to ensure we didn't miss any other pay info. That's it.
We also need to ensure we didn't include Schedule. Not present.
We need to ensure we didn't include any boilerplate like EEO, visa, etc. We removed.
Check for duplicated lines: none.
Check that we preserved all substantive information: The intro paragraph about role is there. Responsibilities list includes all bullet points. Requirements list includes all bullet points. Benefits list includes all perks mentioned: competitive salary plus bonus incentives $88,000 USD, 12-week paid Seeq family leave, Unlimited PTO, Internet and mobile phone reimbursements, Medical benefits, Group term life insurance, Short-term and long-term disability insurance, pre-tax benefits, Voluntary vision and dental (ortho), Vacation bonus program, Employee Assistance Program, Generous home office allowance, The best co-workers..., Pet-friendly workspace..., You love your job!.
We also need to include the statement about Seeq being remote-first etc? That's part of company overview but not a specific section heading. Could be included in About the role? Might be considered boilerplate? It's about the company, not the role. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The company overview is not explicitly boilerplate but could be considered fluff. However it's substantive info about the company. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep that info somewhere. Where to put? Could add a paragraph after About the role maybe as part of About the role or a separate section like "About Seeq". But we only allowed headings from list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could incorporate the company overview into About the role paragraph. That seems acceptable: we can extend the About the role paragraph to include that description. Let's see the original: "Benefits Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments. We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability. We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work. The Perks of Working at Seeq Competitive salary plus bonus incentives$88,000 USD Benefits: ..."
Thus the company overview is before the perks
About the role
As Seeq’s Industry Events Manager, you will be a part of a dynamic team of marketers who collaborate cross-functionally to drive customer-centric, modern marketing programs to increase prospect and customer engagement and achieve pipeline and revenue goals. The ideal candidate will become an integral part of the marketing team, partnering closely with the company’s Industry Principals, Marketing, Analytics Engineers, Customer Success and Revenue Operations teams
Responsibilities
- Lead the planning and execution of global strategic third party conferences and tradeshows, analyst events and partner events
- Establish and execute the annual global industry events plan in collaboration with Regional Marketing teams
- Proactively manage each event’s budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement; creating and managing Purchase Orders
- Coordinate all logistics of each event or activity including timelines; project plans; venue management, registration oversight, 1:1 meeting scheduling, booth logistics (turnkey kiosks, booth branding), speaker and presentations coordination; all sponsorship deliverables; food & beverage; AV; swag; name badges; shipping
- Assist in creating an Industry Events Playbook of best practices
- Maintain accurate records and documentation of all event-related activities, including budgets, vendor contracts, attendee lists, and post-event reports
- Manage and track campaign and event activities on Global Marketing calendars and internal communications
- Approach campaign and event reporting with a data-driven mindset including the tracking of costs, assets and resources, and assist with determining event ROI
- Help manage lead reporting process including timely lead uploading and tracking in Salesforce as well as campaign creation, entering leads, completing leads information, and monitoring event registrations
- Contribute to monthly, quarterly and annual marketing team reports
- Align with marketing team leads to ensure consistent branding and messaging
- Support logistical execution of key internal events throughout the year as needed; being a team player and supporting colleagues during peak times is a core part of what we do
- Occasional travel to events for onsite support; the majority of activity will be pre-event
Requirements
- 6+ years best in class event marketing and industry events experience with a B2B tech company
- Proven track record of working with B2B sales organization to build and deliver pipeline results
- Strong project management skills with a track record of completing projects on-time and on-budget, with the ability to prioritize, organize and execute multiple projects with competing deadlines
- Exceptional attention to detail; effective event coordination and planning skills
- Clear, collaborative communicator (verbal and written) with strong listening, information gathering, and management skills for uncovering and defining deliverables, needs and outcomes, while balancing expectations
- Start-up level flexibility and ability to work in a fast-paced organization; comfortable in an environment where change is a constant
- Experience with Salesforce including lead imports, campaign tracking and reporting
- BA/BS or equivalent in Marketing, Business or related degree
Benefits
- Competitive salary plus bonus incentives $88,000 USD
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance
- Pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we've analyzed the data, so we know it's true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!