Industrial Sales Representative

PEPL has been engaged to place a Field Outside Sales Representative for a well established manufacturing organization. The Field Outside Sales Representative is responsible for developing, managing, and growing customer and distributor relationships within an assigned territory or market. This role is focused on driving profitable revenue growth through value-based selling, consultative customer engagement, and strong follow-through on customer needs and opportunities. This position is expected to position the company as a long-term technical, service, and solutions partner rather than simply a product supplier. The Field Outside Sales Representative must understand customer operations, identify business opportunities, communicate the value of the company’s products and services, and work cross-functionally to ensure customer expectations are clearly understood and effectively supported. The role requires strong communication, presentation, negotiation, planning, and relationship-building skills, along with the ability to sell based on value, performance, reliability, safety, service capability, technical support, total cost of ownership, and long-term customer impact rather than price alone. Key ResponsibilitiesCustomer Relations and Value-Based Engagement• Build, maintain, and strengthen relationships with new and existing customers and distributors to increase loyalty, improve retention, and support profitable revenue growth.• Position the company as a long-term technical and service partner, not simply a product supplier.• Lead customer conversations around value, performance, reliability, safety, total cost of ownership, service capability, product quality, technical support, and long-term business impact rather than price alone.• Proactively communicate with customers and distributors to understand their operational needs, challenges, buying drivers, future requirements, and opportunities for improvement.• Conduct regular customer site visits to better understand customer operations, application needs, pain points, and opportunities to provide solutions that improve customer outcomes.• Use customer visits to strengthen relationships, identify new business opportunities, gather market feedback, and reinforce the company’s technical expertise, service support, and product differentiation.• Proactively identify customer concerns, service issues, competitive threats, or business risks and work with internal teams to resolve them quickly and professionally.• Maintain a high level of customer satisfaction by ensuring timely follow-up, clear communication, and effective resolution of customer needs.• Facilitate customer interactions including quotations, contract discussions, pricing agreements, and service commitments while protecting company margin and reinforcing the value of the full offering.Sales Strategy and Business Development• Develop and execute territory and account sales strategies that emphasize value selling, customer problem-solving, product performance, technical differentiation, service reliability, and total cost of ownership.• Lead sales efforts with a disciplined focus on profitable growth rather than price-based selling or transactional order-taking.• Identify customer-specific value drivers and tailor sales messaging to demonstrate how the company’s products, services, technical support, manufacturing capability, and reliability create measurable value.• Develop business plans for assigned territories, markets, or accounts based on customer potential, market analysis, competitive positioning, growth opportunities, and margin objectives.• Use market research, customer feedback, sales data, and pipeline analysis to establish realistic sales forecasts, growth targets, and account priorities.• Monitor progress against sales objectives and take corrective action when needed to address risks, improve performance, and capture growth opportunities.• Identify and pursue sales and service opportunities that align with company strategy, production capabilities, and profitable growth objectives.• Participate in trade associations, industry events, customer meetings, and networking opportunities to increase company visibility and develop new business relationships.• Provide regular updates to leadership on sales performance, customer activity, market trends, competitive activity, pricing pressure, pipeline development, and strategic initiatives.• Partner closely with Marketing, Technical, Inside Sales, Operations, Manufacturing, Quality, Supply Chain, and leadership to align customer needs with company capabilities.• Work with internal teams to develop customer solutions that support value selling, including technical recommendations, service support, production capabilities, quality performance, and delivery commitments.• Coordinate and support manufacturing plant tours for customers and distributors to showcase product quality, technical capability, vertical integration, service support, and other differentiators.• Communicate customer expectations, market feedback, competitive activity, and business opportunities to internal stakeholders to support decision-making and continuous improvement.• Work cross-functionally to ensure commitments made to customers are realistic, clearly understood, and effectively executed. Qualifications and Experience Requirements• Bachelor’s Degree in Business, Sales, Marketing, or related field required.• 5–10 years of experience within manufacturing, industrial, OEM, distribution, or a related business environment required.• Demonstrated experience in value-based selling, consultative sales, customer relationship management, and revenue growth.• Demonstrates a proactive approach to sales with exceptional communication and presentation skills.• Ability to effectively convey ideas, negotiate terms, and address customer needs with clarity and persuasiveness.• Strong problem-solving skills, with the ability to quickly identify issues and implement effective solutions to overcome challenges.• Adaptable and resourceful in navigating complex sales scenarios and resolving customer concerns.• Proven track record of establishing strategic partnerships and alliances to expand customer bases and enhance revenue streams.• Skilled in building and maintaining long-term relationships with customers, distributors, vendors, and industry stakeholders.• Results-oriented with a focus on driving profitable revenue growth and maximizing opportunities for success.• Ability to cultivate strong internal and cross-functional relationships, leveraging teamwork to deliver exceptional customer service and support.• Proficient in negotiation techniques and strategic planning activities to secure favorable terms and agreements with customers and partners.• Skilled in conducting research, analyzing market trends, evaluating customer needs, and developing comprehensive plans to drive sales and business growth.• Ability to position products, services, technical support, and company capabilities based on value, performance, reliability, total cost of ownership, and customer business impact rather than price alone.• Travel ~75% to company, customer, supplier, distributor, trade association, conference, and other business locations throughout North America, including overnight travel.• Must possess and maintain a valid driver’s license and passport without restrictions.• Ability to work at customer sites, manufacturing facilities, supplier locations, and industry events as required.