Independent Sales Rep or Agency - California

About the role

The role is managed through Cutter & Buck, which carries a four-brand portfolio into the Run & Outdoor Specialty channel: Craft, Cutter & Buck, Clique, and Tenson. Craft is the anchor brand in Run & Outdoor Specialty, a Swedish performance brand with 50 years of technical development for endurance athletes. Cutter & Buck, Clique, and Tenson complement the portfolio across performance lifestyle, premium casualwear, and Scandinavian outdoor.

Opportunity

This is a commission-based engagement built for someone with an existing book of business who wants to add a strong anchor line. You go deep with the right accounts, lead with Craft, and introduce the broader portfolio where it strengthens the assortment.

What You Will Own

• Account Management and Revenue
  • Monthly, quarterly, seasonal, and annual revenue targets across run specialty and outdoor specialty accounts in the California territory.
  • Own existing account relationships: prebook sell-in, at-once orders, seasonal assortment planning, and sell-through performance across all four brands.
  • Develop new accounts in alignment with the portfolio's distribution strategy.
• Quality over door count.
  • Conduct regular account visits, product knowledge sessions, and in-store activations.
  • Lead with Craft.
  • Maintain POS and sell-through data by account and by brand.
  • Own the conversation when performance is off.
• Portfolio Selling
  • Lead every account conversation with Craft.
  • Introduce Cutter & Buck, Clique, and Tenson where they strengthen the assortment.
  • Build seasonal floor plans and assortment recommendations that reflect each brand's positioning.
  • Manage four seasonal buy cycles across the portfolio.
• Market and Brand Presence
  • Represent the portfolio at regional endurance events, run clubs, trade shows, and community activations across the assigned territory.
  • Lead product knowledge sessions and in-store demos with retail staff and consumers.
  • Equip every account to sell the portfolio with confidence.
  • Support brand activations at retail, including product launches, in-store events, and community programming that drives floor traffic and sell-through.
  • Build relationships with buyers, store managers, coaches, and community influencers who shape purchasing decisions in the territory.
  • Relay market intelligence, competitor activity, consumer feedback, and account insights to sales leadership weekly.
  • Identify new account opportunities that fit the portfolio's positioning.
  • Bring a recommendation, not just an observation.
• Pipeline and Reporting
  • Forecast accurately by account and by brand each season.
  • Own the number.
  • Prepare and present territory performance updates to sales leadership on a regular cadence.

Required

• Proven track record of hitting revenue targets.
• Comfortable managing a multi-brand portfolio within a single account relationship.
• CRM fluency.
• Pipeline management and forecasting are habits, not tasks.
• Clear communicator: in person, virtual, and written.
• Active in-territory presence. Regularly visiting accounts, attending events, and participating in the specialty community.
• California preferred. Open to reps and agencies based in NV or AZ with demonstrated CA account relationships.
• Passion for running, cycling, Nordic sports, or endurance sports. You understand the consumer because you are one.

Our Workplace

Employees shall work in a non-hostile work environment. That is, the employee is expected not to engage in any activity that unreasonably interferes with performance of any other employee, such as sexual harassment, unlawful discrimination or any other behavior that unduly demeans or intimidates another employee.

Our Employees

• Full Time Employees enjoy employer subsidized medical, dental and vision eligibility, Paid Sick leave and Annual Vacation leave.
• Employees are also eligible for participation in our 401k plan with company match and ten (10) paid holidays in a calendar year.

Our Workplace

Cutter & Buck, Inc. is a socially responsible company.