Inbound Marketing Specialist

About the Role

Red River is seeking an Inbound Marketing Specialist to attract, engage, and convert potential customers through inbound marketing channels such as content marketing, social media, appointment setting, and email marketing.

Responsibilities

• Own and nurture the Marketing lead funnel to qualify prospects and develop nurture campaigns that drive qualified leads.
• Manage demand generation marketing activities including emails, blogs, eBooks, content syndication, online advertising, and social media.
• Engage with leads via phone, email, and other communication channels to qualify their interest and assess their potential as sales opportunities.
• Qualify and convert a high volume of marketing leads into prospective customers and generate sales-ready meetings and opportunities.
• Undertake daily administrative tasks to ensure the functionality and coordination of Demand Generation activities.
• Develop and clean lists for Demand Generation campaigns.
• Write content for Demand Generation campaigns, landing pages, and prepare emails in marketing automation platforms (HubSpot).
• Conduct thorough research on each lead to gather relevant information and tailor the sales approach accordingly.
• Collaborate closely with Sales Development Representatives and Account Executives to ensure a smooth handover of qualified leads and gather feedback on the outcome of initial meetings.
• Continuously update and maintain accurate records of lead interactions and progress within the CRM system.
• Update spreadsheets and databases with statistical, financial, and non-financial information.
• Collect campaign proof of performance for partner marketing activities.
• Perform other duties as assigned.

Requirements

• Bachelor’s Degree or equivalent work experience.
• 1-3 years of relevant experience.
• Strong interest in Inbound Marketing and Sales.
• Experience in Microsoft Office products.
• Detail-oriented and responsive with the ability to multi-task and adhere to deadlines.
• Excellent written and verbal communication skills.
• Knowledge of HubSpot CRM is a plus.
• U.S. Citizenship required.

Benefits

Red River offers a competitive salary and excellent benefits. Review our benefit offerings here.