Inbound Marketing Specialist

The Inbound Marketing Specialist will support demand generation strategies by managing marketing campaigns, qualifying leads, and collaborating with sales teams to maximize conversion opportunities.

About the role

• Build demand generation programs, nurture leads, and support revenue growth.
• Create and optimize marketing campaigns across email, content, social media, and digital channels to generate qualified opportunities.
• Work closely with sales teams to help transform marketing prospects into meaningful business conversations.
• Contribute to improving campaign performance, maintaining accurate lead data, and strengthening customer engagement strategies.

Responsibilities

• Support demand generation strategies by managing marketing campaigns, qualifying leads, and collaborating with sales teams to maximize conversion opportunities.
• Manage daily administrative activities supporting demand generation programs and campaign execution.
• Own and nurture the marketing lead funnel by qualifying prospects and developing campaigns designed to generate sales-ready opportunities.
• Execute demand generation activities including email campaigns, blogs, eBooks, content syndication, online advertising, and social media initiatives.
• Engage with leads through phone, email, and other communication channels to understand needs and assess sales potential.
• Qualify marketing leads and convert them into prospective customers and qualified sales meetings.
• Manage daily administrative activities supporting demand generation programs and campaign execution.
• Create marketing content, landing pages, and email campaigns using marketing automation platforms such as HubSpot.
• Research prospects to personalize outreach strategies and improve engagement.
• Collaborate with sales development representatives and account executives to ensure smooth lead handoffs and gather feedback.
• Maintain accurate CRM records, campaign tracking information, and lead interaction history.
• Update databases and reporting tools with campaign performance, statistical, and operational information.
• Collect performance data for partner marketing initiatives and support additional marketing projects as needed.

Requirements

• A strong interest in inbound marketing and sales, with the ability to combine creativity, attention to detail, and analytical skills.
• Comfortable working in a collaborative environment and managing multiple priorities while meeting deadlines.
• Bachelor’s degree or equivalent professional experience.
• 1-3 years of experience in marketing, demand generation, lead generation, or a related field.
• Strong interest in inbound marketing strategies and sales processes.
• Experience using Microsoft Office applications.
• Familiarity with CRM and marketing automation platforms; HubSpot experience is a plus.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Detail-oriented mindset with strong follow-through and responsiveness.
• Ability to analyze campaign data and maintain accurate records.

Benefits

• Competitive salary package.
• Comprehensive employee benefits program.
• Opportunity to work remotely.
• Collaborative and supportive work environment.
• Professional growth and career development opportunities.
• Exposure to modern marketing technologies and demand generation strategies.
• Opportunity to contribute to impactful campaigns and business growth initiatives.