(IM2554) New Car Sales Manager

Sales Management

• Achieve new car sales targets and associated KPIs (unit sales, finance penetration, add-ons).
• Maximise profit per unit through effective pricing, upselling, and stock control.
• Work with the marketing team to generate leads and promote new vehicle offers.
• Maintain FCA compliance and ensure customer satisfaction.

Team Leadership

• Recruit, train, coach, and motivate a high-performing new car sales team.
• Set individual sales targets and conduct regular performance reviews.
• Ensure consistent delivery of a premium customer experience across all touchpoints.

Stock & Manufacturer Liaison

• Manage new vehicle stock levels and ordering in line with customer demand and manufacturer targets.
• Build strong relationships with manufacturer partners and attend brand briefings as required.
• Ensure accurate reporting and timely communication with the brand and internal stakeholders.

Administration & Compliance

• Oversee the processing of sales documentation and vehicle handovers.
• Maintain accurate records in line with GDPR and FCA guidelines.
• Ensure team adherence to company policies, health & safety regulations, and audit requirements.

Key Skills & Experience

• Proven experience in a senior automotive sales role, ideally as a Business Manager or Sales Controller.
• Deep understanding of new car retail operations, finance products (F&I), and the motor trade landscape.
• Strong leadership and people development skills.
• Excellent communication, negotiation, and closing abilities.
• Certified in DMS/CRM systems and Microsoft Office.
• FCA Accreditation (desirable).
• Full UK driving licence.

Key Performance Indicators (KPIs)

• Monthly and quarterly unit sales
• Finance and insurance penetration rates
• Profit per unit (PPU)
• Customer satisfaction index (CSI)
• Stock turn and aged inventory
• Staff turnover and training completion