Hybrid, Sr. Marketing Specialist Zales & Banter

Campaign Strategy & Brief Ownership

Leads the development of campaign briefs from strategic inputs, translating business objectives and brand direction into clear, actionable creative briefs.

Owns the brief process via proactively managing updates, communicating changes, and ensuring downstream alignment across all stakeholders and partners.

Maintains creative execution against the marketing calendar and partners with Integrated Marketing leadership to uncover gaps and opportunity areas.

Connects brief strategy to marketing calendar, media timing, and channel best practices.

Partner with senior leaders to enhance cross-functional efficiency and improve campaign integration by providing insights and recommendations to streamline processes.

Cross-Functional Workstream Management

Acts as the orchestrator of cross-functional campaign workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.

Builds and maintains campaign project plans that reflect realistic timelines, resource constraints, and approval sequences across a complex calendar.

Facilitates structured cross-functional creative reviews, ensuring stakeholders are prepared, feedback is actionable, and decisions move campaigns forward efficiently.

Campaign Execution

Partners with creative and agency teams as a strategic creative collaborator providing feedback that is grounded in brand standards, campaign objectives, and channel best practices.

Owes the QA process across all creative rounds, ensuring assets meet brand, legal, and technical requirements before launch.

Drives alignment between creative vision and media specs, bridging the gap between what's designed and what's delivered.

Holds end-to-end accountability for on-time, on-spec campaign launches across a high-volume, multi-brand calendar.

Maintains the asset pipeline from production through final delivery, managing image sourcing and partner handoffs.

Maintains campaign timelines and project management tools as the source of truth, ensuring visibility across the team on status, risks, and upcoming milestones.

Agency & Partner Leadership

Serves as a day-to-day point of contact for external media partners, managing campaign deliverables and timelines.

Manages partner performance proactively, anticipating needs and resolving issues in real time.

Evaluates agency outputs with a critical eye, ensuring work is not just technically correct but strategically aligned before bringing forward to senior stakeholders.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.

3-5 years of experience in integrated marketing, brand marketing, digital project management, agency team or related field.

Experience with retail, QSR, or consumer brands is preferred.

Agency background a plus.

Experience supporting cross-channel campaigns across digital and owned channels.

Strong project management and organizational skills with the ability to manage multiple priorities.

Excellent communication and interpersonal skills for cross-functional collaboration.

Results-driven mindset with a passion for digital marketing and campaign optimization.