Hybrid eComm Digital & Packaging Designer

Prestige Brands, Inc. · Tarrytown, NY · 1 wk ago

Art & Creative$85k–$105k/yrInternship

Create and update product image assets for e-commerce platforms (Walmart, Amazon, and Major Retailer websites)
Design Walmart Brand Shops and custom retailer mobile hero images; leverage Amazon A+ content, PDP images, and enhanced content layouts
Leverage AI tools to accelerate asset creation, enhance imagery, and streamline production workflows
Develop assets that combine imagery, text, icons, and structured messaging
Develop custom DSP & REC ads for Amazon, SPV ads for Amazon, and DSP & DSS ads for Walmart
Conceptualize, design and produce engaging digital creative across multiple brands for use in organic and paid channels, including social media, display ads, email campaigns, and search
Create and retouch high-quality product images, packaging renders, and branded content assets that elevate brand presentation and support sales
Execute resizes and adaptations for various digital channels and campaigns
Optimize for user experience and consumers’ interaction with the brand online
Use data analytics to better understand consumer online behavior and preferences
Develop and maintain consistent visual identities across websites, landing pages, and e-commerce platforms

Ensure brand consistency and creative cohesion across all executions while respecting the unique positioning and tone of each brand
Support the evolution of each brand’s identity by contributing to guidelines, visual standards, and creative frameworks

Develop and finalize packaging mechanicals for new SKUs, line extensions, and regulatory updates (Tier 2 and Tier 3 projects)
Execute adaptive design for tactical Tier 2 and Tier 3 projects, such as flavor/variant extensions, count changes, and minor packaging refreshes
Prepare print-ready files, ensuring accuracy in file preparation, die-lines, color breaks, and regulatory guidelines for OTC products
Maintain and conform to product graphic standards and brand guidelines, ensuring consistency and protection of brand equity across all packaging
Review and proof packaging artwork, comps, and vendor proofs; participate in on-site press checks as needed
Support the development and maintenance of packaging style guides and technical documentation

Liaise with cross-functional teams (Marketing, Package Engineering, Regulatory, etc.) to gather requirements and ensure packaging and digital design translate brand strategy into compelling solutions and meet business and regulatory needs
Manage multiple projects and deadlines simultaneously, maintaining organized project files and documentation
Communicate clearly and effectively with external partners (vendors, printers, agency partners, etc.) to ensure timely and accurate project delivery
Provide status updates to management and keep stakeholders informed of project progress and any significant issues
Assist in onboarding and training new team members as needed

Stay current with industry trends, category benchmarks, and printing and digital technologies relevant to brand design
Proactively identify and resolve technical or production issues
Ensure all projects support the image and vision of the marketing plan, as well as conform to regulatory, legal, and other standards

Bachelor’s degree in graphic design, packaging design, digital media, or equivalent experience
3-5 years of experience in digital design and packaging, preferably in consumer-packaged goods (CPG), OTC, wellness, or health-related industries
Experience with retail e-commerce platforms: Walmart Brand Shop, Amazon A+, and other retailer specific eComm content
Experience leveraging AI-assisted design tools to improve creative workflow and production efficiency
Understanding of e-commerce image standards & retail media ads, particularly for Amazon (SPV, custom DSP, and SBV) and Walmart (DSS and SBV)
Experience building ads and content: Resize and adapt assets across formats and placements; ensure all assets meet brand and platform standards
Strong portfolio showcasing both packaging and digital design work (campaign work, e-commerce, banners, web design, etc.)
Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); experience with Figma, XD, or Sketch preferred
Skilled in product photo editing, retouching, and packaging visualization
Excellent organizational, communication, and project management skills
Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
Strong attention to detail and commitment to quality
Bonus: Product Photography; Motion graphics or video editing (After Effects, Premiere); working knowledge of HTML/CSS
Travel: 10% ability to travel via car, plane, rail

Similar jobs